Sometimes clarity shows up mid-spiral — and sometimes it shows up at 11pm with ChatGPT open and a course idea you can't let go of. This week's business nugget is a behind-the-scenes walkthrough of how I took a single problem (garden pests) and used the Rule of Five Ones to map out a complete digital product funnel. We're talking: real keyword research, messy naming pivots, and the moment it finally clicked. If you've been circling an idea but haven't found the frame — this one's for you.

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