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Meta ads strategist Stacy Covitz shares five common myths that make business owners anxious about running Facebook and Instagram ads and explains why they are false. 

She says ads are scalable and can start with a small, consistent budget to build visibility, grow an email list, and test messaging. 

Ads can help build an audience rather than requiring a huge one first, reducing reliance on organic reach and constant content posting. 

You don’t need to be great at tech, but you do need to follow instructions, take a course, join her community, or hire help. 

She emphasizes that ads do work when paired with the right product, strategy, budget, offer, messaging, patience, and testing mindset—not by “publishing and praying.” 

Finally, she addresses the fear of annoying people, noting that good ads can be helpful and many people don’t even recognize an ad as an ad. 

She encourages listeners to pick one goal, run one simple campaign, and learn, and invites them to join her “Ads for Gen X Women” School community for support, tutorials, and a no “bro marketing” environment.

00:00 Feeling Scared of Ads? Here Are 5 Myths to Ditch
00:57 Myth #1: Ads Are Only for Big Businesses with Big Budgets
01:39 Myth #2: You Need a Huge Audience Before Ads Will Work
02:13 Myth #3: You Have to Be Great at Tech to Run Ads
03:04 Myth #4: “Ads Just Don’t Work” (What Actually Makes Them Work)
04:13 Myth #5: “If I Run Ads, I’ll Annoy People” (Reframing the Fear)
05:34 Wrap-Up: Pick One Goal, Run One Simple Campaign + Get Support

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