Today's guest is Joan Sacrison, founder of the website www.travelbackroads.today where she features small town events, businesses and what she calls "clusters" to help people interested in finding those "diamonds in the rough" while they're taking the roads less traveled.

On the show today, Joan shares her entrepreneurial journey—which started with her selling everything under the sun as a young girl—and her philosophy that you're never too old to learn something new. As a rural champion, Joan has a passion for celebrating all that's to love about living and working in rural America.