Jen Barkan is joined by Savannah Lynn, Senior Online Sales Specialist at Main Street Homes and 2024 Online Sales Counselor of the Year, for a deep dive into what it really takes to grow in today’s online sales role. 

From personalizing outreach in today's ever-changing market to building a scalable online sales program, Savannah shares real-world strategies for standing out, improving conversions, and stepping confidently into leadership. If you’re ready to elevate your mindset, sharpen your follow-up, and think beyond just a role, this episode is for you.

Housekeeping

• February 9th is National OSC Day! Get ready to celebrate with us. 

TITO Shoutout

• Martha Clifford – OG Online Sales Specialist at Tuskes Homes, crushing December with top appointment-to-sale conversion and highest lead-to-appointment-kept rate. Nice work, Martha!

Key Takeaways

• Why personalization is the fastest way to prove you’re not a chatbot
• How shifting from “order taker” to true lead qualifier changes everything in today’s market
• What really changes when online sales becomes a program, not just a position
• How tracking prospecting behavior reveals where your best ROI actually lives

Skills Check

1. Identify one person in your organization you need to have clear, kind, and direct communication with and commit to having that conversation.