This episode is so good. I sat down with Jutta Putz, a branding consultant and strategist who's carved out a niche helping equestrian businesses and startups go global. From growing up in a tiny Austrian town to building her career in Kentucky’s Thoroughbred heartland, Jutta’s story is one of persistence, clarity, and a deep love for horses. We talk about how she turned that passion into a career, and how you can too.

Key topics we discussed in 5 bullet points:

1. Why branding is more than just logos, and how clarity can make or break your horse business

2. The moment Jutta realized the Thoroughbred world was missing a huge opportunity in visibility

3. How wearable tech and AI are reshaping equine health and what’s coming by 2030

4. Personal branding for jockeys and equestrian professionals: what it really means

5. How to turn your equestrian side hustle into a full-time job with real strategy and intention

Bonus:Jutta moved from Austria to Kentucky after mailing out applications to 20 horse farms and receiving a life-changing internship from one hand-written letter.

Connect with Jutta on:

LinkedIn: https://www.linkedin.com/in/jutta-putz/

Instagram: https://www.instagram.com/juttaputz/?hl=en

Website: https://jpbrandplus.com/

Subscribe wherever you get your podcasts. If you’re building something in the horse world or thinking about it, send this episode to someone who needs to hear it.