
Sign up to save your podcasts
Or


This episode is so good. I sat down with Jutta Putz, a branding consultant and strategist who's carved out a niche helping equestrian businesses and startups go global. From growing up in a tiny Austrian town to building her career in Kentucky’s Thoroughbred heartland, Jutta’s story is one of persistence, clarity, and a deep love for horses. We talk about how she turned that passion into a career, and how you can too.
Key topics we discussed in 5 bullet points:
Why branding is more than just logos, and how clarity can make or break your horse business
The moment Jutta realized the Thoroughbred world was missing a huge opportunity in visibility
How wearable tech and AI are reshaping equine health and what’s coming by 2030
Personal branding for jockeys and equestrian professionals: what it really means
How to turn your equestrian side hustle into a full-time job with real strategy and intention
Bonus:Jutta moved from Austria to Kentucky after mailing out applications to 20 horse farms and receiving a life-changing internship from one hand-written letter.
Connect with Jutta on:
LinkedIn: https://www.linkedin.com/in/jutta-putz/
Instagram: https://www.instagram.com/juttaputz/?hl=en
Website: https://jpbrandplus.com/
Subscribe wherever you get your podcasts. If you’re building something in the horse world or thinking about it, send this episode to someone who needs to hear it.
By Gideon Kotkowski5
2828 ratings
This episode is so good. I sat down with Jutta Putz, a branding consultant and strategist who's carved out a niche helping equestrian businesses and startups go global. From growing up in a tiny Austrian town to building her career in Kentucky’s Thoroughbred heartland, Jutta’s story is one of persistence, clarity, and a deep love for horses. We talk about how she turned that passion into a career, and how you can too.
Key topics we discussed in 5 bullet points:
Why branding is more than just logos, and how clarity can make or break your horse business
The moment Jutta realized the Thoroughbred world was missing a huge opportunity in visibility
How wearable tech and AI are reshaping equine health and what’s coming by 2030
Personal branding for jockeys and equestrian professionals: what it really means
How to turn your equestrian side hustle into a full-time job with real strategy and intention
Bonus:Jutta moved from Austria to Kentucky after mailing out applications to 20 horse farms and receiving a life-changing internship from one hand-written letter.
Connect with Jutta on:
LinkedIn: https://www.linkedin.com/in/jutta-putz/
Instagram: https://www.instagram.com/juttaputz/?hl=en
Website: https://jpbrandplus.com/
Subscribe wherever you get your podcasts. If you’re building something in the horse world or thinking about it, send this episode to someone who needs to hear it.

169 Listeners

132 Listeners

153 Listeners

20,212 Listeners

31 Listeners

53 Listeners