January 26, 2025

54 - Jonathan George: Mastering Personal Branding

1 hour 5 minutes

Episode Summary:

Menina Fortunato interviews Jonathan George, CEO of Unleash Your Rockstar, a personal branding expert. Jonathan shares his journey from the music industry to becoming a branding specialist, helping clients gain over 150 million online followers. He emphasizes that talent alone isn’t enough; branding that talent is key to success.

Jonathan provides valuable advice for dancers on using social media to build a personal brand. He encourages dancers to embrace vulnerability, showcasing both struggles and successes to connect with their audience. He also discusses the importance of authenticity and offers practical tips for creating content that reflects both personal and professional sides.

The episode also explores the difference between personal and professional branding, with Jonathan stressing that personal branding is about who you are, while professional branding is about what you do. He wraps up with a success story of Harper Grace, who took ownership of her brand and transformed her career.

This episode is perfect for dancers seeking to stand out and build a meaningful personal brand in the entertainment industry.

Show Notes:

(00:00) - Introduction to the podcast and guest, Jonathan George

(02:30) - Jonathan's journey from winning Ed McMahon's Next Big Star to personal branding expert

(06:00) - How identity struggles in the music industry shaped Jonathan’s career

(11:30) - Why personal branding is crucial for dancers, beyond just talent

(15:00) - Mistakes to avoid when establishing your personal brand

(21:00) - Content strategy for dancers: showcasing both professional and personal sides

(25:00) - Overcoming perfectionism: Embracing vulnerability in your content

(30:00) - The power of vulnerability: How sharing struggles can connect with your audience

(35:00) - The difference between personal and professional branding

(40:00) - Success stories: Harper Grace’s journey from “world’s worst national anthem singer” to a country artist

(46:00) - How dancers can reach out to brands and make meaningful connections

(50:00) - Final advice for dancers: Step into your greatness and own your narrative

(53:00) - How to connect with Jonathan George and learn more about his work

(54:30) - Closing remarks and sign-off

Biography:

Jonathan George is the CEO of Unleash Your Rockstar® | Personal Brand Agency. His celebrity clients have amassed over 150 million online followers leading him to be dubbed “The Human Hitmaker.” As a specialist in positioning, packaging, and promoting authentic personal brands for success, he collaborates with Fortune 500 companies and travels the world as a sought-after speaker on the subject. Understanding the imperative need for every individual to cultivate and maintain a robust personal brand, particularly in the digital age, he authored the #1 International bestseller, "Unleash Your Rockstar | The Power of You Through Personal Branding."

In it, he guides you on a transformational journey to recognize your unique value and worth, position it to stand out, and package all that you are to succeed in both your personal and professional life. He believes, “Success is 20% talent. The other 80% is how you brand that talent to shine.”

Connect on Social Media:

https://www.instagram.com/jonathangeorgee

https://www.facebook.com/JONATHANdGEORGE

Webpage

https://sociatap.com/UnleashYourRockstar/

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