When you really want a deal, how do you show it – without tipping the balance against you?

This week on S4N, Gene breaks down a high-profile NFL coaching negotiation to explore a common challenge in negotiation: how much interest should you actually show when you want a deal?

Using the story of John Harbaugh's recent talks with the New York Giants, Gene walks through how both sides navigated a delicate balance – signaling interest without appearing too eager and giving away leverage. Along the way, we look at the small moments that shape negotiations, from subtle signals to personal touches (including a plate of chocolate chip cookies).

In this episode, Gene covers:

• How to show real interest without weakening your negotiating position
• Why appearing too eager can shift leverage in a deal
• The role of rapport and patience in high-stakes negotiations
• Practical lessons you can apply to contracts, clients, and career decisions

If you've ever wondered how experienced negotiators balance enthusiasm with restraint – or worried about revealing too much too soon – this episode offers a few insights from the field.

Remember: negotiation is life.

Mentioned in this episode:

"The Inside Story of the Giants' John Harbaugh Deal and the Talks That Saved It" by Ian O'Connor for The Athletic, January 19, 2026