In this episode of the TomorrowZone® Catalyst Podcast, host Deb Reuben chats with Amy Radin – innovation trailblazer, former Chief Innovation Officer at Citi, and author of The Change Maker’s Playbook. Together they discuss what it really takes to drive change in industries where innovation is often feared more than embraced. Amy shares practical strategies from her “seek, seed, and scale” framework and reveals why traditional risk controls can strangle new ideas before they have a chance to grow. One of the most compelling insights? Resistance isn’t opposition – it’s often a signal of legitimate concerns we haven’t yet understood. This mindset shift reshapes how leaders build trust, get buy-in, and accelerate innovation that sticks. Tune in for a powerful conversation packed with real-world examples, refreshing clarity, and a reframe of what it really takes to lead transformation when the stakes are high, and the path forward is uncertain.   Amy Radin is a globally recognized innovation strategist, speaker, and advisor who helps organizations turn disruption into opportunity. As one of the world’s first Chief Innovation Officers at Citi, she’s been at the forefront of transformative change in complex, risk-averse industries. With a sharp eye for connecting real human needs to strategic execution, Amy equips leaders with the tools to navigate uncertainty and create solutions people actually want. She’s the author of the award-winning book The Change Maker’s Playbook and teaches at Columbia University, where she shares a practical, no-fluff approach to leading innovation. Amy brings a powerful mix of intuition, business acumen, and human-centered insight – empowering forward-thinking executives to make meaningful change happen now.   Connect with Us: Amy Radin | LinkedIn Pragmatic Innovation Partners LLC Deborah Reuben | LinkedIn TomorrowZone