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#54 Storytelling, Content & Credibility in Construction with Michael Lack
Every builder focuses on the build. But the way you tell the story behind it can make all the difference.
In this episode of the Build Insite Podcast, Dean Backman sits down with Michael Lack from You Do You Productions — the videographer and storyteller who has become a key part of capturing the Build Insite journey.
Michael shares his path from travelling through Vietnam documenting life with GoPros to building a creative business focused on helping builders communicate their work through content. What started as experimenting with video has turned into a powerful tool for showcasing projects, building trust with clients, and telling the real story behind construction.
The conversation dives into why storytelling matters in the building industry, how content builds credibility long before a client makes contact, and why authenticity on camera can make a builder stand out in a crowded market.
If you’ve ever wondered whether social media actually helps win projects — or how to start showing up on camera without overthinking it — this episode delivers practical insights from someone working behind the lens.
What You’ll Learn in This Episode
• Why every content touchpoint builds credibility, value, and trust
• How storytelling can help builders connect with the right clients
• Why authenticity matters more than perfectly polished content
• How builders can break the ice with clients before the first meeting
• The mindset required to build a creative business from scratch
Chapters
00:00 – Introduction
01:30 – Michael’s journey into videography
05:20 – Why storytelling matters for builders
09:00 – Social media and building trust with clients
12:45 – The story behind the You Do You logo
16:00 – Behind the scenes of Build Insite
19:20 – Advice for creatives and business owners
25:30 – Tech, media, and the future of content
27:30 – Rapid-fire questions
Host: Dean Backman
Guest: Michael Lack from You Do You Productions
🎧 Listen to the Build Insite Podcast on: Spotify, Apple Podcasts, and YouTube.
🌐 Explore more at: https://buildinsite.com.au/
📸 Follow us on Instagram: @build.insite
View all episodes
By Build InsiteEvery builder focuses on the build. But the way you tell the story behind it can make all the difference.
In this episode of the Build Insite Podcast, Dean Backman sits down with Michael Lack from You Do You Productions — the videographer and storyteller who has become a key part of capturing the Build Insite journey.
Michael shares his path from travelling through Vietnam documenting life with GoPros to building a creative business focused on helping builders communicate their work through content. What started as experimenting with video has turned into a powerful tool for showcasing projects, building trust with clients, and telling the real story behind construction.
The conversation dives into why storytelling matters in the building industry, how content builds credibility long before a client makes contact, and why authenticity on camera can make a builder stand out in a crowded market.
If you’ve ever wondered whether social media actually helps win projects — or how to start showing up on camera without overthinking it — this episode delivers practical insights from someone working behind the lens.
What You’ll Learn in This Episode
• Why every content touchpoint builds credibility, value, and trust
• How storytelling can help builders connect with the right clients
• Why authenticity matters more than perfectly polished content
• How builders can break the ice with clients before the first meeting
• The mindset required to build a creative business from scratch
Chapters
00:00 – Introduction
01:30 – Michael’s journey into videography
05:20 – Why storytelling matters for builders
09:00 – Social media and building trust with clients
12:45 – The story behind the You Do You logo
16:00 – Behind the scenes of Build Insite
19:20 – Advice for creatives and business owners
25:30 – Tech, media, and the future of content
27:30 – Rapid-fire questions
Host: Dean Backman
Guest: Michael Lack from You Do You Productions
🎧 Listen to the Build Insite Podcast on: Spotify, Apple Podcasts, and YouTube.
🌐 Explore more at: https://buildinsite.com.au/
📸 Follow us on Instagram: @build.insite
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