Hiring is one of the most important things you do, but most interviews don't actually reveal who someone really is. Candidates give good answers, you hire them, and then you realize what they said wasn't a reflection of how they actually operate. In this episode, I'm walking you through the five-layer framework we use to spot real patterns, validate them, and hire people who can thrive in the role and in our culture. 

• Why hiring for natural wiring matters for you and the employee
• How asking better questions became my biggest business superpower
• Why brand clarity has to come before you start interviewing
• How to start an interview without leading the candidate
• Why specific stories reveal more than polished answers
• How to spot natural wiring across different seasons of life
• Why other people's validation matters in the hiring process

• Interviewing for Natural Wiring framework: ClearAuthenticBrands.com/resources
• Brand Clarity Elements (also on the resources page)