Earned media has long been the holy grail of public relations.

For decades, getting your client's message in the New York Times or the Wall Street Journal has been the gold standard by which PR agencies are judged.

But as we march further into this age of new media, those public opinion gatekeepers in the traditional media are losing their dominance of the American attention span.

And as evidenced by this year's presidential campaign strategy, that means that PR tactics are shifting as well.

Donald Trump's interview on the Joe Rogan podcast is seen as a pivotal moment in the campaign that cemented his electoral victory.

And Kamala Harris's appearance with Alex Cooper on the Call Her Daddy podcast reached millions of voting age women who were viewed as critical to the Democrat's campaign strategy.

So in this episode of Lead Balloon, we're joined by Colab co-founders Ashley Mann and Lizzy Harris for a post-mortem on the 2024 election in a public relations context.

They discuss why traditional media's influence is waning, how campaigns leveraged podcasts and social media in the run up to the election, and how PR professionals should adapt their strategies.

And they'll touch on the importance of building genuine relationships with members of the new media, navigating influencer marketing, and the challenges of media training in a rapidly changing environment.

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