Creators

54 The Power of Authenticity in Social Media Marketing

Listen Later

Authenticity in social media marketing is important, especially when trying to capture the attention of Gen-Z.

We spoke to Social Media Strategist, Isabel Hewgley, about the power of authenticity, whether there is room for every brand on TikTok, and why listening is key when it comes to capturing Gen-Z's attention.

FIND ISABEL:

https://www.linkedin.com/in/isabelhewgley/
https://www.instagram.com/isabelhewgley/

MENTIONS

https://www.tiktok.com/@duolingo?lang=en
https://www.tiktok.com/@washingtonpost?lang=en
https://www.tiktok.com/@wendys?lang=en
https://www.tiktok.com/@backcountryaccess?lang=en
https://www.instagram.com/takearecess/

FIND ANNA:

https://www.linkedin.com/in/aesullivan2010/
https://www.instagram.com/anna_sullivan10/

FIND THE CREATIVE EXCHANGE:

http://thecreativeexchange.co
https://www.instagram.com/thecreative_exchange/
https://www.linkedin.com/company/6459032/

...more
View all episodesView all episodes
Download on the App Store
CreatorsBy The Creative Exchange