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54: What this Marketing Expert has to say about your Business Messaging
Today we have on Scott Zetlan from Visiopt who grew his first online health business into a seven figure brand within a year. Now Visiopt enables companies to test the equivalent of thousands of split tests and a single test without requiring drop in traffic. Scott is on today to talk about how the main part holding back your business from succeeding or growing simply could be your messaging. We talk about how most entrepreneurs skip the basics and wonder why they aren't growing when basics such as marketing and messaging could be the things that propels you. In this episode we emphasize the importance of focus, continuous improvement, and the value of qualitative data in optimizing conversions. He also shares his experiences, both successes and mistakes, in business development and provides advice for aspiring entrepreneurs.
In this episode we cover:
Chapters:
00:20 Meet Scott Zetlin: CEO of VisiOpt Inc.
00:59 Understanding Visiopt's Unique Approach
02:41 The Importance of Messaging and Conversion
08:39 Scott's Entrepreneurial Journey
22:56 Scott's Hardest Lessons Learned as an Entrepreneur
Connect with Scott:
Visiopt
Connect with us!
Instagram
Facebook
Tiktok
Website
Squires Tax Planning
The Ultimate Tax Checklist
Tax Savings Quiz
View all episodes
By Paden SquiresToday we have on Scott Zetlan from Visiopt who grew his first online health business into a seven figure brand within a year. Now Visiopt enables companies to test the equivalent of thousands of split tests and a single test without requiring drop in traffic. Scott is on today to talk about how the main part holding back your business from succeeding or growing simply could be your messaging. We talk about how most entrepreneurs skip the basics and wonder why they aren't growing when basics such as marketing and messaging could be the things that propels you. In this episode we emphasize the importance of focus, continuous improvement, and the value of qualitative data in optimizing conversions. He also shares his experiences, both successes and mistakes, in business development and provides advice for aspiring entrepreneurs.
In this episode we cover:
Chapters:
00:20 Meet Scott Zetlin: CEO of VisiOpt Inc.
00:59 Understanding Visiopt's Unique Approach
02:41 The Importance of Messaging and Conversion
08:39 Scott's Entrepreneurial Journey
22:56 Scott's Hardest Lessons Learned as an Entrepreneur
Connect with Scott:
Visiopt
Connect with us!
Instagram
Facebook
Tiktok
Website
Squires Tax Planning
The Ultimate Tax Checklist
Tax Savings Quiz