Activation Energy

54. William Morris (NuMat) on metal organic frameworks (MOFs)


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William Morris of NuMat talks about metal organic frameworks (MOFs) for filtration, separation, and storage of gases, as well as about his journey helping spin out a startup from Northwestern University. Bryce Meredig joins as co-host.

OUTLINE

  • (00:00) Introduction
  • (00:53) Career path
  • (05:29) NuMat’s origin
  • (06:10) Metal organic frameworks (MOFs)
  • (10:39) Market opportunity
  • (12:16) Partnership models
  • (14:35) Invention to commercialization
  • (16:48) Partnership with Merck
  • (17:32) Technoeconomics
  • (20:39) Market pull
  • (23:07) Market research and customer discovery process
  • (27:08) Challenges
  • (31:46) Culture and team dynamics
  • (33:48) Vision for NuMat
...more
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Activation EnergyBy Selma Duhovic

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