<p>We touch down in Accra, Ghana - from surfing to ice-cream and brands - we cover it all.</p>

We touch down in Accra, Ghana - from surfing to ice-cream and brands - we cover it all.

54&4 - marketing, cooking and a vanishing brand

A journey across Africa through the lens of the evergreen Four P's of Marketing - Product, Price, Place and Promotion. 
In this series we travel the African continent, talking to marketing professionals about their individual experiences across brands and platforms. We explore the many successes, occasional disappointments and of course a few surprises - No Passport or Visa required.

Business

Marketing

A journey across Africa through the lens of the evergreen Four P's of Marketing - Product, Price, Place and Promotion. In this series we travel the African continent, talking to marketing professionals about their individual experiences across brands and platforms. We explore the many successes, occasional disappointments and of course a few surprises - No Passport or Visa required.

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54&4 - marketing, cooking and a vanishing brand

54&4 - marketing, cooking and a vanishing brand