If your product isn't selling, it might not be the product — it might be the way you're talking about it. In this episode, I'm walking you through two real-life examples from Facebook groups where the offer sounded impressive… but totally missed the mark. We're talking clarity, friction, and what actually makes someone hit "buy" — plus the one question you have to answer if you want your offer to land. This is the business truth that turns a lukewarm product into a viral one. Let's get into it.

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