You know that feeling when you get off a discovery call and that client just "felt right"? You chatted easily and are both as equally as excited to work with each other - we love those clients and there's no reason that every single discovery call shouldn't be just like that. I believe that no matter what stage of business you're in, it's important to know everything and anything about the client's you're serving + constantly elevating that clientele as you uplevel your business. In today's episode, I'm going over how to know someone is a "hell yes" client, how to find this ideal client in different stages of your biz + establishing a marketing strategy to connect with those clients.