If you want to show appreciation to your team or clients after a tough year, there are best practices to help the gift make a big impact. Putting extra thought into it to go the extra mile can pay dividends – while thoughtless gifts can be worse than sending nothing at all!

Marie Mae CEO Jillian Ryan gives a behind-the-scenes glance at the world of corporate gifting and expounds upon the dos and don'ts. She draws from her business to illustrate how it’s an extraordinary opportunity for your firm to show people you care and are interested in corporate purpose, not platitudes. You’ll get shrewd pieces of advice that Marie Mae tells top clients. When you put these tips into practice, you’ll get the highest return on investment.

Topics in this episode:
- Corporate gifting
- Branded gifts
- Gift ideas for clients / employees
- Customer / employee appreciation
- Concierge gifting service
- Behind the scenes

Takeaways from this episode:
- Go for quality over quantity when you buy gifts. Be strategic and make sure they tell a story about your values.
- Gifting well helps your client feel appreciated and prevents you from appearing thoughtless compared to your competition.
- Outsourcing gifting services helps you learn what everyone else is gifting and what’s being well-received.
- Factor corporate gifting into your big annual review as a company so you can execute thoughtfully.
- Avoid sending high-end tech items. Often the target market stocks up on these products themselves. If you do, include choices.
- Try gifting at times when others aren’t gifting: After New Year’s when life is calmer than the holidays, clients’ birthdays, during random holidays, etc.
- Be subtle with your branding if you include it in your gift.

To book a free strategy session with Jillian:
https://mariemae.com/consulting

To learn more about Marie Mae :
https://mariemae.com/

To learn more about The Good Office Podcast:
www.thegoodofficepodcast.com

Show notes and more resources:
https://thegoodofficepodcast.com/episodes/55