Geography teacher turned coffee connoisseur, Pete Mann is best known for his cafe Octeine. Leaving teaching behind to turn his love of coffee into a business in 2018, Pete caught the coffee bug working as a part-time barista and took a roasting course - the rest is history! Pete had a clear idea of the coffee Octeine would serve at its café: a roast profile with an intense flavour designed to cut through milk and still taste great as a black coffee. But there were other requirements Pete wanted to meet; in founding Octeine, he wanted to create a brand with clear environmental and sustainable goals. He talks us through what building the brand looked like, how he has stayed true to his values and the realities of growing a business. When he's not roasting coffee, running or surfing he's recording his podcast "Humbled the series" with friend Michael (who has also been a guest on Digi-Talks) where the pair dive deep into how tribulations can transform into triumphs and how a few life blows aren’t necessarily complete woes.

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