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55: How to validate an idea (with Spencer Shulem)
Buy my game!
I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!
Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.
The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.
https://pitchpleasegame.com/
THE GUEST
Spencer Shulem is the CEO of BuildBetter, an insanely popular AI-powered product assistant used by over 25,000 teams. But, this is not Spencer's first business, he has started businesses in the past with millions of users and even started a blog when he was 13 that had millions of views.
THE QUESTIONS
🔍 How Do You Validate a Product Idea?
Validating a product starts with understanding your customer’s problems—without leading the witness. Success lies in uncovering real pain points, not in getting the answers you want to hear.
đź’ˇ When Is an Idea Worth Building?
The key to greenlighting a product isn’t just identifying a problem but proving customers are actively trying to solve it. If they’re not already spending time or money to address the issue, it’s likely not their priority.
🔄 How to Pre-Sell a Product Before Building It
Securing early customer buy-in with a non-binding agreement helps mitigate risk. Offering tangible outcomes—even without a finished product—builds trust and ensures alignment before development begins.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.
Connect with Spencer Shulem:
LinkedIn: https://www.linkedin.com/in/spshulem/Â
Twitter/X: https://x.com/SpshulemÂ
BuildBetter: https://buildbetter.ai/Â
Connect with me:
YouTube: https://youtube.com/@joelditrapani
Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/
Calendar: https://cal.com/joelditrapani
Email: [email protected]
Website: https://joelditrapani.com/
View all episodes
By Joel Di Trapani
5
22 ratings
Buy my game!
I create a game from the ground up specifically for founders 🤯 it's called Pitch Please and I genuinely love playing it!
Prepare to hustle your way to the top in this cutthroat pitching showdown. Convince, charm, and con your way into the hearts and wallets of your competitors. Get ready to play the ultimate game of selling your soul for success.
The game is simple. Each round, every player matches a customer card with a product card and pitches the most absurd business they can imagine. The funniest and unequivocally worst idea wins.
https://pitchpleasegame.com/
THE GUEST
Spencer Shulem is the CEO of BuildBetter, an insanely popular AI-powered product assistant used by over 25,000 teams. But, this is not Spencer's first business, he has started businesses in the past with millions of users and even started a blog when he was 13 that had millions of views.
THE QUESTIONS
🔍 How Do You Validate a Product Idea?
Validating a product starts with understanding your customer’s problems—without leading the witness. Success lies in uncovering real pain points, not in getting the answers you want to hear.
đź’ˇ When Is an Idea Worth Building?
The key to greenlighting a product isn’t just identifying a problem but proving customers are actively trying to solve it. If they’re not already spending time or money to address the issue, it’s likely not their priority.
🔄 How to Pre-Sell a Product Before Building It
Securing early customer buy-in with a non-binding agreement helps mitigate risk. Offering tangible outcomes—even without a finished product—builds trust and ensures alignment before development begins.
THE SHOW
DO AS I SAY is an advice show about the real problems in startups. Real startup people. Real startup problems.
Connect with Spencer Shulem:
LinkedIn: https://www.linkedin.com/in/spshulem/Â
Twitter/X: https://x.com/SpshulemÂ
BuildBetter: https://buildbetter.ai/Â
Connect with me:
YouTube: https://youtube.com/@joelditrapani
Spotify: https://open.spotify.com/show/5CVikUi4KcITAB4F15n5tZ
LinkedIn: https://www.linkedin.com/in/joel-ditrapani/
Calendar: https://cal.com/joelditrapani
Email: [email protected]
Website: https://joelditrapani.com/