AmiSights: Financing the Future For Small Business Owners and Entrepreneurs

55: How Tony Conant Managed the ARA Throughout the Pandemic


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On this episode, Ami Kassar interviews Tony Conant, CEO of the American Rental Association, on managing a trade association through the pandemic.

Tony is the Chief Executive Officer at American Rental Association; a trade association representing 11,000 rental locations and over 1,000 manufacturers and suppliers to the equipment and event rental industry. He is responsible for enabling operational excellence across the organization and building capabilities to support ARA’s strategic plan.

His professional experience includes over 20 years working in operations and supply chain functions at world-class companies such as Intel, BASF, Whirlpool and Bank of America. Prior to ARA, he was the Chief Operating Officer at the Institute for Supply Management, a not-for-profit association focused on the supply chain management profession.

Tony’s passion is leadership and team development. He delivers high-energy presentations on these topics that inspire others to challenge the status quo. Audiences appreciate his affable manner and practical strategies they can apply personally and professionally.

He earned a BS degree in Operations Management from Madonna University and an MBA from the University of Florida. He also completed his Six Sigma Black Belt certification from the University of California at San Diego and earned the Certified Association Executive designation from ASAE in 2020.

He is married to Amy and they enjoy spending time with their 10 year old son Beau. The Conants are a hockey family that enjoys travel, sports and classic cars.

Recorded 02/16/22.

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