I’m pulling back the curtain on my 2026 strategy—what I’m cutting, what I’m keeping, and how I’m simplifying my entire business around one clear plan. I break down my 4-part strategic plan framework—visibility, nurture, easy yes, and primary offer—and explain how it all connects inside a streamlined funnel.

And I'm sharing what I'm cutting (which? honestly might be the hardest part)

Looking for business clarity too?? I made you a free challenge to walk you through my ARISE framework to guide you through clarifying your business goals and action steps for this season of your business and life.

JOIN HERE

Want to build your plan? Start with Grounded.

Want accountability to actually follow through? That’s what The Percolator is for.

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Let's work together: https://dustyhegge.com

Chapters

00:00 Introduction to the Hard Decision
01:11 Gratitude and Community Engagement
03:23 The Shift in Business Strategy
04:29 Facing Burnout and Capacity Challenges
09:22 Establishing Boundaries for Growth
13:22 Conversations with Brian: A Turning Point
20:17 Simplifying the Business Model
29:27 The Strategic Plan for 2026

Send me a text! I'd love to hear what stood out about today's episode.

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