Lou: Today, I would actually like us to look back two episodes where we talked about reader profile, so writing towards a specific reader, and to maybe double-click on that a little and talk a little bit more about the archetype readers that you might be writing towards.

So a lot of the way I’ve come to think about this came from Amy Hoy. If you don’t know her, Amy Hoy, she’s one of the proprietors of the 30×500 e-course and methodology of product making.

Her idea is that if you have a $30 per month product, and you find 500 customers, that that would be enough to build a small business. And the way that she wants you to get towards that product is by creating educational content for the audience that you intend to serve with the product. And then you’re going to, along the way, find your product after having done this educational content.

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