Why would you spend your marketing budget convincing people to come to your clinic when others are already willing to do so? This week, Shawn & Ivan sit down with Rivers Morrell to dig into marketing automation, ROI, and the power of Google. Rivers recommends The Future We're Building - and Boring by Elon Musk (bit.ly/2ZKTxiE). Learn more about Rivers at vetmarketingpro.com.