Yesterday I was on a call with a friend who is wanting to grow her business. We had a fun time chatting, dreaming big and strategising. At the end of the call she asked.... "so what about Facebook and all the social media stuff? I hear so much differing advice, so how do I know what to follow?". I smiled, leaned forward, looked her squarely in the eyes and said, "Do you want to know what the real secret of social media is?". Listen to this episode and you'll find out what I said to her!

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