As entrepreneurs and content creators, we spend a lot of time talking about things like marketing, positioning, growing an audience, and making sales. And all of that matters! But there's a foundational element that comes before any of that—and it has to do with who you are, not just what you're selling.

Highlights:

• People don't just buy a product or service; they buy from the person behind it. Your authenticity and personality matter just as much as your offers.
• It's okay to repel people who aren't a good fit for your brand. By being your true self, you'll attract the customers who are perfectly aligned with you.
• Avoid a scarcity mindset! There are plenty of customers out there for everyone. Focus on serving your ideal customers, not trying to be everything to everyone.
• Share your story, not just promotions. Give people a glimpse into your life beyond just business. This helps them connect with you on a deeper level.

Resources mentioned in this episode:
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