By Becky Kopitzke
5
9292 ratings
The podcast currently has 54 episodes available.
Thinking about running ads on Facebook and Instagram? Social media ads are still a great strategy for growing your audience and your income, but only when they’re done well. Do you know what it takes to conduct a successful ad campaign? In this episode, I’m sharing three steps to ensure your ads efforts will lead to profits, not regrets.
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Resources mentioned in this episode:
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Are free lead magnets the best way to attract customers? Usually no, but sometimes yes. There are a few occasions when offering a freebie before asking for the sale is a smart strategy. But it has to be the right kind of freebie, meaning, one that attracts the right people and nurtures them toward a conversion. In this episode of The Inspired Business podcast, you’ll learn when you should use a freebie and when you shouldn’t—and why. Plus we’ll touch on what makes a freebie valuable (for you as well as for the customer) and why giving stuff away for free is still not my favorite strategy in most situations.
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Resources mentioned in this episode:
Podcast series on email marketing
Podcast series on partner marketing
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Thinking about running an online coaching membership? They can be a great source of recurring income as well as a rewarding experience for you and your members alike. But memberships can also be a pain in the butt for creators who don’t like to churn out content or deal with turnover on a regular basis. In this episode of The Inspired Business Podcast, you’ll get some insight on what makes a membership successful, why people leave, what you can and can’t do to retain customers, and why sometimes the best thing you can do is let a member go.
Highlights:
Resources mentioned in this episode:
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Which is better: low-ticket or high-ticket? That’s a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audience will never buy a high-ticket offer? If you’re not selling a low-ticket offer on autopilot, either with or without a higher-ticket offer on the back end, then you’re missing an incredible opportunity to scale your online business to new income heights. In this episode of The Inspired Business Podcast, I’ll share three reasons why low-ticket funnels can lead to breakthrough growth, plus some key factors to consider when choosing the right low-ticket product for your audience.
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Resources mentioned in this episode:
Partner marketing podcast series:
Click HERE to learn more about the Inspired Business Mentorship.
Click HERE to learn more about the Funnel Club.
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to someone who might be a fabulous person but the wrong fit for your business)? Let’s answer all those questions and more in today’s episode of The Inspired Business Podcast.
Highlights:
Resources mentioned in this episode:
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaigns,” are some of my favorite methods of building relationships in the marketplace while benefiting everyone involved. Which one will you implement first?
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Resources mentioned in this episode:
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?
But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would anybody want to partner with you in the first place? All these questions and more are waiting to be answered inside today’s episode of The Inspired Business Podcast. Click play and let’s be encouraged together!
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Resources mentioned in this episode:
Last week’s episode: My Top 3 Favorite Marketing Strategies for 2024
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Is this the year you’ll finally crush your online business goals? It can be… if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital products and services and growing your income month over month. Best part? None of them rely on social media.
So plug in your earbuds and tune in to this helpful overview of three digital marketing activities you should focus on in 2024. I’ll show you how to grow your email list, reach the right customers, and finally break through your biggest goals toward recurring revenue.
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Resources mentioned in this episode:
Email marketing series on The Inspired Business Podcast:
The Truth About Webinars workshop (plus a chance to get my high-converting webinar slides template)
Email Becky at [email protected] or DM on Instagram @beckykopitzke
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world… all for His glory.
But life doesn’t work that way every day. As content creators and business owners, we know work still needs to get done whether it’s divinely inspired or not. As faith-based creators, how are we to handle the tension between inspiration and craft?
Does it honor God to create content without waiting on His direction? How can we build a sustainable business if those moments of inspiration don’t gel with our deadlines? And what are we really called to do as contentpreneurs? The answer might be much simpler than you think.
Tune into this episode of The Inspired Business Podcast to discover what the Bible says about inspiration from God, creating messages of hope even when we don’t “feel” like it, and how to treat your calling with respect for the One who called you… and the ones He called you to serve.
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Resources mentioned in this episode:
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
There’s a point in every online business where you can choose to persevere or quit. But what does it really mean to persevere? You might be surprised to learn perseverance in business does NOT necessarily mean doubling down, putting in more hours, moving full speed ahead, ride or die. Sometimes perseverance looks like taking a break. And in this episode of The Inspired Business podcast, we’ll tell you why.
If you’re in a stage of business growth where you’re feeling burnt out, or burdened by the costs of sustaining your passion work, then tune in to today’s episode to discover how staying in business means staying the course, even when the course involves winding roads and detours.
Highlights:
Resources mentioned in this episode:
Are you a digital marketing genius? Take our quiz to find out!
Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious
The podcast currently has 54 episodes available.