Which is better: low-ticket or high-ticket? That’s a big debate in the online business world. Lots of sellers are pushing high-ticket offers these days because higher-priced programs earn money faster. But did you know the majority of your audience will never buy a high-ticket offer? If you’re not selling a low-ticket offer on autopilot, either with or without a higher-ticket offer on the back end, then you’re missing an incredible opportunity to scale your online business to new income heights. In this episode of The Inspired Business Podcast, I’ll share three reasons why low-ticket funnels can lead to breakthrough growth, plus some key factors to consider when choosing the right low-ticket product for your audience.
 
Highlights:

• The definition of a low-ticket product
• Are you ignoring 99 percent of your prospective customers?
• Low-ticket offers give customers a low-risk chance to get to know you
• High-ticket buyers will come from your low-ticket pool of customers
• Why recurring income from automated low-ticket funnels benefits more than just the bottom line
• The key to choosing a low-ticket program is the problem it solves
• Three factors you should reserve for your high-ticket offer
• Your low-ticket offer should be valuable yet scalable in terms of your time and availability

Resources mentioned in this episode:
Partner marketing podcast series:

• Part 1: What Is Partner Marketing and How Does It Work
• Part 2: Seven Partner Marketing Activities You Can Do to Grow Your Email List and Your Sales
• Part 3: How to Find Great Marketing Partners

Click HERE to learn more about the Inspired Business Mentorship.
Click HERE to learn more about the Funnel Club.

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Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Partner marketing is one of the most effective methods of growing a business. Today we’re wrapping up a three-part series on this topic by talking about the interpersonal aspects of partner marketing. How should you go about connecting with partners? How can you find them in the first place? And what makes a really great partner (as opposed to someone who might be a fabulous person but the wrong fit for your business)? Let’s answer all those questions and more in today’s episode of The Inspired Business Podcast.
 
Highlights:

• The one thing you can’t avoid about partner marketing
• Same audience, different product
• Who are your biggest fans?
• How engaged is your partner’s audience?
• Partner marketing is not social climbing
• Working with friends, colleagues, idols, and long-shots
• Go where the partners dwell
• How to ask potential partners to work with you

Resources mentioned in this episode:

• The Funnel Club
• Podchaser
• ConvertKit Creator Network
• Episode 47: What Is Partner Marketing and How Does It Work?

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Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Last week I explained why partner marketing is one of the most effective and cost-efficient methods of growing your business. Today we’re diving into seven specific activities you can engage in with a partner in order to bless their audience, boost your own email list, and increase your sales. These activities, also referred to as “partner campaigns,” are some of my favorite methods of building relationships in the marketplace while benefiting everyone involved. Which one will you implement first?

Highlights:

• Why everybody should get married in January in Wisconsin
• The truth about whether or not you can grow a business without social media
• How to leverage a guest spot on somebody else’s podcast
• What is a freebie swap and why is it the easiest way to get subscribers
• Live teaching isn’t just for your own audience
• Why summits are a different bird and one thing in particular to watch out for
• Yes, you can skip the lead magnet and still be successful in partner marketing

Resources mentioned in this episode:

• TheInspiredBusiness.co/quiz
• TheInspiredBusiness.co/register
• Crowdcast

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Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?

But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would anybody want to partner with you in the first place? All these questions and more are waiting to be answered inside today’s episode of The Inspired Business Podcast. Click play and let’s be encouraged together!
 
Highlights:

• How I can work when my kids are in school and take a break when they’re not (a.k.a the beauty of running your own schedule)
• The definition of partner marketing and its many buzz-word synonyms
• Three reasons why partner marketing is my fav
• What’s in it for the partner?
• How much should you pay an affiliate?
• Go for the Triple Victory

Resources mentioned in this episode:
Last week’s episode: My Top 3 Favorite Marketing Strategies for 2024

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Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Is this the year you’ll finally crush your online business goals? It can be… if you know how to promote your content consistently and powerfully. In this episode I’m unveiling my top three favorite marketing strategies for selling digital products and services and growing your income month over month. Best part? None of them rely on social media. 

So plug in your earbuds and tune in to this helpful overview of three digital marketing activities you should focus on in 2024. I’ll show you how to grow your email list, reach the right customers, and finally break through your biggest goals toward recurring revenue.

Highlights:

• Why natural born planners have an advantage in marketing
• Yes, friends, it IS possible to build a successful, profitable business without social media
• Why everything you do should feed your email list
• Three types of marketing mails and what to say in each of them
• A math equation for measuring email marketing success
• Two reasons why partner marketing is so effective
• Why webinars still work (especially when merged with partner marketing)

Resources mentioned in this episode:

Email marketing series on The Inspired Business Podcast:

• Ep. 16: How to Get More Email Subscribers
• Ep. 17: How to Communicate with Your Email Subscribers
• Ep. 18: How to Turn Your Email Subscribers Into Paying Customers

The Truth About Webinars workshop (plus a chance to get my high-converting webinar slides template)

Email Becky at [email protected] or DM on Instagram @beckykopitzke

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Don’t you love it when a message practically writes itself? It’s that moment when God suddenly downloads some brilliant piece of content into your brain, and you get to receive it, record it, and share it with the world… all for His glory.

But life doesn’t work that way every day. As content creators and business owners, we know work still needs to get done whether it’s divinely inspired or not. As faith-based creators, how are we to handle the tension between inspiration and craft?

Does it honor God to create content without waiting on His direction? How can we build a sustainable business if those moments of inspiration don’t gel with our deadlines? And what are we really called to do as contentpreneurs? The answer might be much simpler than you think.

Tune into this episode of The Inspired Business Podcast to discover what the Bible says about inspiration from God, creating messages of hope even when we don’t “feel” like it, and how to treat your calling with respect for the One who called you… and the ones He called you to serve.
 
Highlights:

• My clearest memory of God-inspired content
• What inspiration means and doesn’t mean
• God equips us to do His will… even when it doesn’t “feel” inspired
• God has also commanded us to be ready
• What it looks like when the Holy Spirit answers our prayers for words
• You have everything it takes to create… plus this one key ingredient
• The role of planning for the business-minded content creator
• Three tips for making your creative work a craft
• Why the results don’t matter as much as we think they do

Resources mentioned in this episode:

• The Sound of Snow Falling… blog post from BeckyKopitzke.com, December 2012
• Colossians 3:23
• 2 Timothy 3:16-17
• 1 Peter 3:15

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

There’s a point in every online business where you can choose to persevere or quit. But what does it really mean to persevere? You might be surprised to learn perseverance in business does NOT necessarily mean doubling down, putting in more hours, moving full speed ahead, ride or die. Sometimes perseverance looks like taking a break. And in this episode of The Inspired Business podcast, we’ll tell you why.

If you’re in a stage of business growth where you’re feeling burnt out, or burdened by the costs of sustaining your passion work, then tune in to today’s episode to discover how staying in business means staying the course, even when the course involves winding roads and detours.

Highlights:

• What’s the difference between success and failure in online business?
• The entrepreneur brain and how different ideas fit for different seasons
• To be a serial entrepreneur, it helps to be a serial learner
• Perseverance doesn’t necessarily mean working harder; sometimes it means pivoting or taking a break in order to keep from burning out
• The “messy middle” of entrepreneurship
• First things first: take care of the money stress, which might mean “tent making” (and why that’s the opposite of failure)
• What it really means to be “all in” in your business
• Pivoting in business might look like change, or it might look like adding a new venture
• What do you need to do to make sure your business is still fun?

Resources mentioned in this episode:

• Happy Joy Goods
• Her Business Rocks
• Episode 11 of Her Business Rocks: Surviving the Awkward Middle Stage of Business 
• The Inspired Business Mentorship
• Looking for an online business manager? Contact Heidi at [email protected].

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Do you ever feel stuck? Ever dream about a goal but can’t figure out how to achieve it? If you’ve got voices in your head saying you’ll never reach that goal because you’re not smart enough, or you don’t have enough time or money or talent… Wouldn’t it be great to slap a restraining order on that voice and replace it with someone who cares, and who can help you reach the goal?

That’s life coaching in a nutshell. Your life coach is the person who helps you look toward the future with clarity, purpose, and actionable steps, then holds you accountable to your potential—so that you can become the version of you that you dream of. 

In today’s episode, we’re talking with certified Christian life coach Ginger Myers of Ambassador Vision about what a life coach can do for you, who’s the right fit for coaching, and why entrusting your challenges and opportunities to a faith-based life coach can empower you to become the person God designed you to be.
 
Highlights:

• What is life coaching and how does it help people
• The difference between life coaching, discipleship, and counseling
• Why Christian life coaching carries more authority
• Demystifying the process of working with a life coach
• Scaling from one-on-one coaching to a membership
• 27 questions you can ask to coach yourself

Resources mentioned in this episode:

• Ambassador Vision
• Book a complimentary consultation with Ginger HERE.
• Click HERE to get Ginger’s free gift: 27 Powerful Questions for Christian Women to Coach Themselves Through Decisions, Scheduling, and Goals 

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Why should more Christian business owners pursue financial gain? The money itself is not the reward, but rather what we can do with that money to further God’s kingdom. What would the world look like if more godly people had wealth to share?

In today’s episode we’re hearing from Alyssa Omdal, a top leader in Shaklee Corporation and an experienced direct sales professional. As a Christian mom, former Christian school teacher, and a pastor’s wife, Alyssa has wrestled with the concept of earning money, and she’ll share what she has learned over 12 years of successes and mistakes. Together we’ll discuss how our culture influences our thoughts on wealth (both for and against), and how feeling the tension of idolatry is actually a reminder to keep Jesus the main focus.

Finally, we’ll explore the stigma surrounding networking marketing, and reveal how when done well, network marketing is actually an excellent business model, especially for women and moms who want to prioritize family and help provide for their households.
 
Highlights:

• Why does it matter who owns the wealth in our world?
• Refuting prosperity gospel as well as poverty gospel
• What does Batman do for a living, anyway?
• Cultural judgments on making money
• What does Jesus think about wealthy people?
• How to keep money from becoming an idol
• Insight into the people who funded Jesus’s ministry
• How our work spreads “wealth” that’s not just financial
• Slaying the stigma surrounding networking marketing
• Getting over our misconceptions about money and working

Resources mentioned in this episode:

• Thou Shall Prosper by Rabbi Daniel Lapin
• Rich young man and Jesus - Matthew 19:16-22
• Village of Hope in Zambia 
• Shaklee Corporation
• Connect with Alyssa on her Facebook page

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

What role does prayer play in your business? As Christians, prayer is the most powerful tool we have at our disposal, and it’s not limited to your “non-work” life. Just as God is sovereign over every aspect of your character, activities, and relationships, He is also actively involved in your business.  Therefore, prayer is a key ingredient in navigating your personal entrepreneur journey.

In this episode of The Inspired Business podcast, we’re talking with Alana Terry, co-host of the Praying Christian Women podcast and a highly successful contentpreneur and coach. She’ll give us an inspiring dose of encouragement and insight into how prayer can and should be an integral part of our business lives.
 
Highlights:

• Why we shouldn’t separate faith from business (and why it can be hard to pray for our work)
• Why praying for your business isn’t selfish but selfless
• How prayer gets you off the hustle hamster wheel
• How to discern what God is saying in response to our prayers
• What if God says no?
• Why it’s healthy to pray through disappointments
• A fresh way to look at “failures”
• Praying for your finances
• Alana’s grandma’s advice about money
• Why gratitude is key to a powerful prayer life
• The importance of “you” showing appreciation for “you”

Resources mentioned in this episode:
NEW! Praying for Your Business: A Personal Planning Retreat for Christian Entrepreneurs
Alana Terry’s author website
Alana’s writer coaching courses: The Successful Writer
Praying Christian Women podcast

“Behold, You desire truth in the inward parts, And in the hidden part You will make me to know wisdom.” (Psalm 51:6, NKJV)

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious