Is it really possible to pursue a dream and motherhood at the same time? I hear a lot of women say they feel called to write a book, launch a podcast, start a business, pursue a speaking or coaching ministry… yet they’re afraid there’s no way they can manage it without sacrificing time or attention for their kids. Family is priority; therefore, their dreams must wait. Or so they fear. But is that really true?

I don’t think so. And neither does my family. In this special episode, you’ll hear from my firstborn daughter (a sophomore in high school now) about what it’s really like to live with a mom who has her head in the clouds (sometimes) or at least in her computer (most of the time), and how that has affected her upbringing. Her answers might surprise you. And they will for sure encourage you.

Highlights:

• This episode is “totes” cool (not)
• Being there matters
• Mom working from home motivates kids to become independent problem solvers
• Adapting to one another’s schedules is part of the process
• Advantages of having caregivers who aren’t Mom and Dad
• How being distracted by deadlines appears to the family
• Positives about having parents who work from home
• Perseverance, problem solving, and determination
• Demonstrating the value of doing what you love

Resources mentioned in this episode:
Becky’s books

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

New year, new goals? Great. How are you planning to reach them? If you’re like most content creators and entrepreneurs, chances are you’re eyeing a new coaching program or online course in hopes it’ll help level up your business. But there’s a reason many courses fall flat. And it might surprise you.

In today’s episode, I’m sharing some tough love on the real reason you’re not making any progress, and how ONE important decision will make the difference between hitting your goals this year… or not.

Highlights:

• How I find joy in January
• The one thing you MUST do if you hope to reach your goals this year
• What actually makes a difference in your business growth (it’s not the course or program you choose)
• Some pathetic stats about online course completion
• Solidarity for the course junkies out there
• You are your own missing piece… the craftsman uses the tools
• What James says about online coaching and courses

Resources mentioned in this episode:

• The Funnel Club
• Profitable Digital Products Method
• Facebook Ads Intensive
• Kate Doster: Email Marketing Fairy

“Do not merely listen to the word, and so deceive yourselves. Do what it says. Anyone who listens to the word but does not do what it says is like someone who looks at his face in a mirror and, after looking at himself, goes away and immediately forgets what he looks like. But whoever looks intently into the perfect law that gives freedom, and continues in it—not forgetting what they have heard, but doing it—they will be blessed in what they do.” (James 1:22-25)

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Email marketing is critical to succeeding in online sales. Yet having a huge email list will do nothing to grow your business if you don’t know how to turn those email subscribers into buyers. In this episode of The Inspired Business Podcast, we’re wrapping up a three-part series on email marketing by exploring how to get your subscribers to take interest in your products and convert to paying customers. This episode includes my insider’s secret to gaining customers on autopilot through email marketing. 

Highlights:

• Why your top focus for email marketing should never be strategy or sales, but something much more valuable
• Creating an automated welcome sequence, and how your welcome content will depend on how a subscriber entered your list
• Two directions you can go after the initial welcome sequence
• Advanced email marketing strategy: the extended nurture series
  
  

Resources mentioned in this episode:

The Funnel Club

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

You work hard to get new subscribers onto your email list. How should you treat them once they get there? What should you say to your subscribers? How often should you email them? And how in the world can you get your subscribers to actually open your emails when you send them? These are the questions we’re answering in today’s episode of The Inspired Business Podcast, which is part two of our three-part series on email marketing. 

Highlights:

• Three main types of email content you should be sending to your subscribers
• Simple guidelines for determining when and how often to email your subscribers
• Five tips for motivating subscribers to open your emails, and how to avoid getting stuck in spam
  
  

Resources mentioned in this episode:

Email Marketing Fairy

Open rate benchmarks

Spam words to avoid in email subject lines

Email Becky at [email protected]

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Your email list is the most powerful marketing tool in your online business toolbox. Today we’re kicking off a three-part series on email marketing, starting with how to get more people onto your email list in the first place. What are the most effective ways to grow your email list? Why does it matter how big your email list is, anyway? And are free lead magnets really the best way to grow a list? (Hint: not always. In fact, lead magnets can be the WORST way to grow your email list, if you choose the wrong freebie.) Get the scoop in today’s episode, the first of our three-part series!

Highlights:

• The goal of growing your email list is to stop marketing outside of email
• How I really feel about lead magnets (and why freebies are hurting your business)
• An alternative to free lead magnets: a low-ticket sales page
• An obligatory mention of GDPR
• My top four favorite methods for growing your email list:
  • Lead magnet swap
  • Publicity
  • Online summits
  • Ads… if you dare
• Is organic Pinterest the next big thing in email list growth for online content sellers?
  
  

Resources mentioned in this episode:

Episode 6: Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From You

GDPR

Inspire Summit

My favorite resource for Facebook and Instagram ads training: Brilliant Business Moms Facebook Ads Intensive 

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Passive income. Selling on autopilot. Make money while you sleep! We hear these phrases tossed around in relation to a successful online business, as if all a content creator has to do is flip a switch and suddenly the sales roll in with no effort. But is that how digital product sales funnels really work? 

Yes and no. In this episode, we’ll bust the misconception that sales funnels mean you can “set it and forget it.” And we’ll talk about the real benefits of automating your digital product and online course sales… which, spoiler alert, does still require some work on your part. Just a different kind of work, and not as much (hallelujah).

Highlights:

• Why matching jammies are still cool in my book
• That day I took my dog for a walk and made $180
• Is a sales funnel a magic bullet?
• How your job changes once the product is built
• Marketing strategies I recommend for getting traffic to your funnel: affiliate or partner marketing, ads, email marketing
  
  

Resources mentioned in this episode:

My favorite resource for Facebook and Instagram ads training: Brilliant Business Moms Facebook Ads Intensive 

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Creating a digital product or online course is a lot of work. It takes time, energy, and resources to build a salable item and the automated sales funnel behind it. But did you know you can get paid WHILE you create your product? That’s the beauty of beta testing and pre-selling, two related but slightly different methods of earning sales BEFORE your product is launched (or even built in the first place). 

In this episode you’ll learn how to run a beta test or pre-sale, and how inviting customers into your product development process can actually help ensure your course or program becomes an offer your audience really wants.

Highlights:

• How to slow down for the holidays and ramp up for the new year at the same time… and get paid for it
• Beta testing: What is it, how to acquire testers, and how to deliver your content to them
• Pre-selling: How it’s different from beta testing but still effective at helping you earn money before your product is ready
  
  

Resources mentioned in this episode:

The Cranky Mom Fix by Becky Kopitzke

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

Summary:

If you started a blog or online business because you love to write, speak, teach, and create content, chances are you’re feeling stretched thin by all the additional tasks required to run a profitable business. What happens when making money calls for skills beyond your sweet spot?

Good news—you don’t actually have to do ALL the things. You only need to start with this ONE thing. And it might be nearer to your sweet spot than you think.

Highlights:

• Sweet spots in life and work: what’s yours?
• What ONE product or strategy can you implement right now to start making money?
• A pretty business website is nice, but it does not make money
• Page views are a vanity metric, not a money maker
• Don’t get caught up in creating a library of products and services at first
• What you need first is one SALES PAGE for ONE product

Resources mentioned in this episode:

Episode 8

The Funnel Club

The Inspired Business Guides

TheInspiredBusiness.co

50 Fabulous Digital Product Ideas with Canva Templates

Custom Build Services from The Inspired Business 

Are you interested in one-on-one coaching with Becky? Email us at [email protected].

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

As Christian content creators, we have a responsibility to wield the Word of God accurately, and for good and honest purposes. Are you certain you’re interpreting the Bible correctly? Bible scholar and esteemed teaching pastor Dr. Mark Harris gives us critical insight into how we can (and must!) apply God’s Word within our messages the way the Lord intends. This is one episode you cannot miss!

Highlights:

• If we can rightfully divide the Word, then we can wrongfully divide it as well
• Christian writers, podcasters, etc. will give an account to God one day
• How to root ourselves in God’s truth so we don’t fall prey to false teaching
• Principles of Scripture interpretation:
  • Descriptive vs. prescriptive text; a biblical example in itself is not authoritative unless accompanied by a command
  • Never interpret Scripture in light of your experience; interpret experience in light of Scripture
  • Don’t interpret Scripture out of context
• How truth is being challenged in our modern day, and the lies we should look out for

Resources mentioned in this episode:
2 Timothy 2:15 (NKJV) – “Be diligent to present yourself approved to God, a worker who does not need to be ashamed, rightly dividing the word of truth.”

James 3:1 (NIV) – “Not many of you should become teachers, my fellow believers, because you know that we who teach will be judged more strictly.”

Philippians 4:13 (NKJV) – “I can do all things through Christ who strengthens me.”

Emotions: Can You Trust Them? by Dr. James Dobson

“Never Read a Bible Verse” by Greg Koukle

The Inspired Business Summit: click HERE to purchase a pass

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

In today’s Thanksgiving week episode of The Inspired Business podcast, we’re talking about thankfulness in life and work. How does gratitude come into play in our creative endeavors, our business conduct, and our attitude toward the people we serve? Why is gratitude such an important part of doing business online, especially as Christian believers? Listen and be encouraged today, friends. Happy Thanksgiving!

Highlights:

• Doors to the Funnel Club open on Friday! Check it out here: theinspiredbusiness.co/funnelclub
• Gratitude is a big theme in Scripture; as Christians we’re meant to give thanks
• Three ways to incorporate gratitude into your business practices:
  --Thank God every morning for whatever is coming
  --Be generous toward customers
  --Be generous to your staff
• Generosity in business shouldn’t be a rarity. For us as Christians, it should be the standard.

Resources mentioned in this episode:
Black Friday special enrollment into The Funnel Club: theinspiredbusiness.co/funnelclub

Launch in Style || Kajabi templates by Amanda Genther: Click HERE for details.

How do you show generosity and gratitude in your business? Email Becky at [email protected].

Is your dream doable? Take our quiz to find out!

Plus watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious