Your email list is the most powerful marketing tool in your online business toolbox. Today we’re kicking off a three-part series on email marketing, starting with how to get more people onto your email list in the first place. What are the most effective ways to grow your email list? Why does it matter how big your email list is, anyway? And are free lead magnets really the best way to grow a list? (Hint: not always. In fact, lead magnets can be the WORST way to grow your email list, if you choose the wrong freebie.) Get the scoop in today’s episode, the first of our three-part series!

Highlights:

• The goal of growing your email list is to stop marketing outside of email
• How I really feel about lead magnets (and why freebies are hurting your business)
• An alternative to free lead magnets: a low-ticket sales page
• An obligatory mention of GDPR
• My top four favorite methods for growing your email list:
  • Lead magnet swap
  • Publicity
  • Online summits
  • Ads… if you dare
• Is organic Pinterest the next big thing in email list growth for online content sellers?
  
  

Resources mentioned in this episode:

Episode 6: Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From You

GDPR

Inspire Summit

My favorite resource for Facebook and Instagram ads training: Brilliant Business Moms Facebook Ads Intensive 

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