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Sometimes the biggest opportunities in construction are not on site. They are in the systems, support, and people behind the scenes.
In this episode, Luke Callery sits down with Will Frogley, CEO of Master Builders SA, to unpack what the organisation really does, and why more builders should be paying attention.
Will shares his unconventional journey from media and politics into leading one of the most influential industry bodies in Australia. From there, the conversation dives into the real value Master Builders brings to the industry, from apprenticeships and training to mental health support and business resources.
This is not just about memberships. It is about building better businesses, stronger teams, and a more sustainable industry.
What you’ll learn:
Chapters:
Host: Luke Callery
🎧 Listen to the Build Insite Podcast on Spotify, Apple Podcasts, and YouTube.
By Build InsiteSometimes the biggest opportunities in construction are not on site. They are in the systems, support, and people behind the scenes.
In this episode, Luke Callery sits down with Will Frogley, CEO of Master Builders SA, to unpack what the organisation really does, and why more builders should be paying attention.
Will shares his unconventional journey from media and politics into leading one of the most influential industry bodies in Australia. From there, the conversation dives into the real value Master Builders brings to the industry, from apprenticeships and training to mental health support and business resources.
This is not just about memberships. It is about building better businesses, stronger teams, and a more sustainable industry.
What you’ll learn:
Chapters:
Host: Luke Callery
🎧 Listen to the Build Insite Podcast on Spotify, Apple Podcasts, and YouTube.

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