Host Jen Barkan and DYC Online Sales Coach Amanda Martin dig into the 2025 year end benchmarks on this episode! Jen and Amanda discuss how steady conversion rates and strong online sales performances that prioritize personalization, disciplined prospecting, and strong relationships with onsite teams will drive success in 2026.



• Online Sales Academy – April 1-3, 2026: Registration is open! Ideal for new OSCs or anyone ready to sharpen foundational skills

Kelly Rushin at Berks Homes - Coming in HOT in 2026 with the highest number of appointments and sales than any month in 2025, a 66% contribution, and a 22% aged lead-to-appointment prospecting number. 

• Year End Benchmarks: Overall leads were down but conversions stayed steady
• 2026 Focus Points for Excellence: Personalization, Prospecting, and Partnerships
• Qualification > Convenience: Self-scheduling tools remove the human touch and hurt conversion quality

You should be tracking your lag time from your lead create date to the appointment date, and track lag time from the appointment date to the sale.