Brash Ag

56. FIRA USA 2025 - “Hot oil and silicon chips”


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FIRA USA 2025; The robots have taken over FIRA — but where are the farmers?
This week we hear part two of Kit's tour of FIRA USA in California and catch up with some of the hottest new developments in agritech. We hear from:
Taylor Wetil of Soflintec on their solar powered, autonomous spot spraying robot, that promises to use automated refilling equipment to keep spraying without human input.
Gary Thompson of Guss Automation and their dedicated spraying robot for orchard applications, an early player in the farm automation start-up scene with a good news story courtesy of John Deere.
Chris Laudando of L&aser and Laudando and Associates and his thoughts on opening up his laser weeding tech to smaller manufacturers as part of his ongoing legal tussle with Carbon robotics.
Xiong Chang of Tensorfield and their bleeding weeding technology, utilising high temperature oil to kill and control weeds without applying chemicals.
Professor Simon Pearson of Lincoln Institute of Agri-Food Technology and Lincoln University and his thoughts about the FIRA event and the enviable funding opportunities of Silicon Valley based agritech companies.
Ray and Kit also ask, where are the farmers? Is FIRA more for technologists, geeks and engineers or is there a place for farmers to learn and maybe even invest in new machinery.
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Brash AgBy Raymond King and Kit Franklin