In this episode of Brash Ag, hosts Raymond King and Kit Franklin dive into a packed January news round-up covering UK agricultural engineering, global farming challenges, and where the next generation of ag talent will come from.
🔧 We start with UK machinery shake-ups, including:
• Chafer Machinery entering administration and re-emerging as Chafer Nexus under new leadership
• Kidd Farm Machinery expanding its fencing portfolio with the acquisition of Bush Pig and the WRAG Machinery brand
• What this means for UK manufacturing, IP, and agricultural engineering jobs
🤖 We then head east to Japan, discussing projections from the Ministry of Agriculture, Forestry and Fisheries (MAFF) that up to 30% of farmland could be abandoned by 2035 — and why this presents a major opportunity for automation, robotics and precision agriculture, with references to:
• Kubota
• Iseki
• Hokkaido University
• Kyoto University
• Pioneering work by Professor Noboru Noguchi and Professor Naoshi Kondo
🌱 Back in the UK, we reflect on conversations sparked at the Oxford Farming Conference, including:
• Alex Hardy (Harper Adams University) on the journey from Tractor Ted to technologist
• The role of Tractor Ted, Young Stock Magazine (Emma’s work), and media like Clarkson’s Farm in shaping perceptions of farming
• Whether UK agriculture needs a dedicated policy think tank — and where agricultural engineers fit into that conversation
📈 We also zoom out globally, looking at Mahindra’s staggering tractor sales figures in India and what they tell us about scale, horsepower, and productivity — with a nod to UK market data from the Agricultural Engineers Association (AEA).
This episode is a reminder that engineering, policy, media, and optimism all matter if agriculture is going to attract talent, remain productive, and stay relevant in a rapidly changing world.
🎧 Listen now, follow the podcast, and share with someone who should be thinking about a future in ag-tech.
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