In this special episode, Courtenay shares her live presentation from the 2025 ESSA Business & Innovation Conference, all about harnessing Instagram to grow your exercise physiology business.

If you've ever wondered how to turn likes into leads, or how to show up online in a way that actually builds your brand and brings in private-paying clients, this one's for you.

Courtenay breaks down:

• Why Instagram is more than just a social media platform and is more like a modern-day website
• The importance of brand reputation and using these platforms to build and spread your brand reputation
• Her simple system for planning, creating, and repurposing content (without being glued to your phone)

Whether you’re new to Instagram or looking to level up your content game, this episode will give you both the strategy and the mindset to make social media work for your business and not the other way around.

Connect with Courtenay:
🔗 HER Exercise Physiology
📸 Instagram: @her.exercise.physiology

🔗 HER Education
📸 Instagram: @her.education_