Sarah Warman was the first marketing hire at Brewdog back in 2013...From a small craft brewery brand, to an international beer powerhouse.

But what has it actually been like working in a business where marketing and PR stunts has been a huge part of their growth?

What are the key lessons and learnings along the way?

What is it really like working with James Watt?

I loved this chat so much. Sarah is absolutely brilliant and diving through her career journey was so great fun - I hope you enjoy it as much as we did

As always thanks to our fantastic sponsor ⁠Mission Kitchen!⁠

If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.

Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor ⁠Against Ordinary⁠ - the masterminds behind my gorgeous new rebrand.

They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the ⁠Brand Scorecard⁠ a go today!

Check out the ever growing ⁠⁠Unfounders Song Selection ⁠⁠playlist on Spotify.... it's WILD.

Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

Intro by Free Flowin' from ⁠⁠⁠Uppbeat⁠⁠

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/nod-your-head

Chapters

00:00 Sarah's Career Overview and Current Role

04:48 Transitioning to Fractional Work

10:01 Early Career Aspirations and Education

12:59 Joining BrewDog and Early Marketing Strategies

16:53 Crowdfunding Experience at BrewDog

18:39 Marketing Insights and Community Engagement

19:01 Evolution of BrewDog's Marketing Strategy

21:40 Memorable Campaigns and PR Stunts

26:37 Lessons from Successes and Failures

33:57 Maximizing PR Opportunities

36:24 Personal Growth and Relationships at BrewDog

44:34 Reflections on the Working Experience

46:11 Advice for Aspiring Marketers