This week, Phil sits down with Mark Salisbury, co-founder and CEO of TuitionFit, to tackle one of the biggest challenges families face today: understanding the true cost of college. With over 25 years in higher education, Mark shares how TuitionFit’s innovative platform brings transparency to college pricing, empowering families to make informed decisions and plan strategically.

They also explore the impact of rising tuition, student debt, and how families can maximize ROI while navigating a complex college marketplace. From solving structural issues in higher education to building a business that makes a difference, Mark offers insight for parents, students, and aspiring entrepreneurs alike.

Connect with Mark:

LinkedIn: Mark Salisbury

Website: tuitionfit.org