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#56 - This NEW Approach to Go-To-Market Will Change Your Startup FOREVER!
In this episode, Panida dives deep with Denny Burda, Chief Commercial Officer, and James Lawson, Founder and CEO of River Consultancy Group, to unveil why many SaaS startups fail. They discuss the flaws of the 'growth at all costs' mentality and propose a customer-focused strategy for sustainable success. Denny and James emphasize optimizing onboarding, effectively using AI, understanding the importance of customer retention, and reshaping organizational culture to prioritize both customers and internal teams. Learn how to reimagine your SaaS strategies, leverage customer feedback, and prepare for the future of SaaS go-to-market strategies.(00:00) Introduction: The Real Reason SaaS Startups Fail(00:12) Meet the Experts: Denny Burda and James Lawson(01:14) The Importance of Customer Retention(01:32) Common Mistakes in Go-to-Market Strategies(04:08) Optimizing Onboarding for Success(10:43) Building a Customer Account Team (CAT)(19:13) The Role of Executive Advisory Services(28:55) Leveraging AI for Smarter Strategies(35:15) Empowering Founders: The Importance of Specialization(35:46) Key Metrics for SaaS Founders: Insights from Investors(40:24) Navigating Organizational and Digital Transformations(43:38) Building a Positive Company Culture(49:26) Leveraging Customer Feedback for Go-to-Market Strategies(58:41) Scaling Processes for SaaS Success(01:03:45) Future Trends in SaaS Go-to-Market Strategies(01:08:45) Closing Thoughts and Final Insights
More about Denny and James:Linkedin: https://www.linkedin.com/in/dennyburda/
Linkedin: https://www.linkedin.com/in/jlaw-ceoadvisory/Website: https://www.riverconsultancygroup.co.uk/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder
Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.
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By Panida WayrojpitakIn this episode, Panida dives deep with Denny Burda, Chief Commercial Officer, and James Lawson, Founder and CEO of River Consultancy Group, to unveil why many SaaS startups fail. They discuss the flaws of the 'growth at all costs' mentality and propose a customer-focused strategy for sustainable success. Denny and James emphasize optimizing onboarding, effectively using AI, understanding the importance of customer retention, and reshaping organizational culture to prioritize both customers and internal teams. Learn how to reimagine your SaaS strategies, leverage customer feedback, and prepare for the future of SaaS go-to-market strategies.(00:00) Introduction: The Real Reason SaaS Startups Fail(00:12) Meet the Experts: Denny Burda and James Lawson(01:14) The Importance of Customer Retention(01:32) Common Mistakes in Go-to-Market Strategies(04:08) Optimizing Onboarding for Success(10:43) Building a Customer Account Team (CAT)(19:13) The Role of Executive Advisory Services(28:55) Leveraging AI for Smarter Strategies(35:15) Empowering Founders: The Importance of Specialization(35:46) Key Metrics for SaaS Founders: Insights from Investors(40:24) Navigating Organizational and Digital Transformations(43:38) Building a Positive Company Culture(49:26) Leveraging Customer Feedback for Go-to-Market Strategies(58:41) Scaling Processes for SaaS Success(01:03:45) Future Trends in SaaS Go-to-Market Strategies(01:08:45) Closing Thoughts and Final Insights
More about Denny and James:Linkedin: https://www.linkedin.com/in/dennyburda/
Linkedin: https://www.linkedin.com/in/jlaw-ceoadvisory/Website: https://www.riverconsultancygroup.co.uk/More information on Panida Wayrojpitak and Tech for Founder Podcast:Subscribe on YouTube: https://www.youtube.com/@PanidaWayrojpitakFollow on LinkedIn: https://th.linkedin.com/in/panidawayrojpitakFollow and listen on your preferred podcast platform for this episode: https://podcasters.spotify.com/pod/show/techforfounder
Disclaimer: For educational purposes only, not professional advice. Not liable for decisions/actions based on content.