The UpSkill Community recently had a fireside chat with Colleen Stewart, who discussed the importance of storytelling to branding.

Colleen, the founder of Perfect Pitch Consulting, is now an effective storyteller. However,  she remembers a moment where a prospective customer fell asleep during one of her presentations. That experience is what led her to her current role.

When we try to sell a product or idea, we are essentially creating a story for it. As part of our storytelling we must also read the non-verbal cues of our audience to know when our story is engaging them or losing them.

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