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560: FROM FOLLOWER TO BUYER IN 7 TOUCHPOINTS
In this episode, I dive into the real data behind my first course sales and unpack what I'm calling micro moments of trust. By tracking the interactions people had with my content, I discovered it took about seven touchpoints – ads, profile visits, automated DMs, stories, and more – before a complete stranger decided to buy. It's a behind-the-scenes look at how trust builds online and why strategic touchpoints matter more than being everywhere.
RESOURCES MENTIONEDNOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.
- DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl
- RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man
- WORK WITH ME: Back Pocket VIP Coaching
- YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek
- MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You
- RESOURCE: Contract Templates for your Business
- YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube!
- MY 90-DAY UNDATED PLANNER: Buy it here!
- RESOURCE: Receive 20% off your first month or your first year with Dubsado
- RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial)
- LEAVE A MESSAGE: Click Here
- SEARCH BAR CONFESSIONS: Starts at 10:20
- BUSINESS NUGGET: Starts at 12:55
- RESOURCE: Try Manychat for 2 weeks for free
- RESOURCE: Check out Hilma products – $10 off for ya!
- RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE)
- RESOURCE: The Clarity Code (reflection deck)
- RESOURCE: The Clarity Shot
EPISODE 559 – HOW TO BUILD YOUR OWN GPT WITH CHATGPT EPISODE 550 – WHEN EGO RUNS THE BUSINESS (A PIZZA STORY) EPISODE 510 – BUSINESS STRATEGIES FOR GROWTH EPISODE 450 – DIGITAL MARKETING TIPS EPISODE 410 – THE DARK SIDE OF ENTREPRENEURSHIP & IMPOSTER SYNDROME EPISODE 360 – WHY YOUR MINDSET MATTERS EPISODE 310 – GET BACK TO SIMPLE EPISODE 210 – WHY YOU MUST INVEST IN YOUR BIZ EPISODE 160 – MY FAVORITE PODCASTS
FIND TAYLOR ONLINE...Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative
View all episodes
By Taylor Bradford & Boss Girl Creative
4.8
138138 ratings
In this episode, I dive into the real data behind my first course sales and unpack what I'm calling micro moments of trust. By tracking the interactions people had with my content, I discovered it took about seven touchpoints – ads, profile visits, automated DMs, stories, and more – before a complete stranger decided to buy. It's a behind-the-scenes look at how trust builds online and why strategic touchpoints matter more than being everywhere.
RESOURCES MENTIONEDNOTE: Some links below contain affiliate/referral links. It is a way for this site to earn advertising fees by advertising or linking to certain products and/or services.
- DISCOUNT: Code for 30+ free days of Podcast Audio Hosting through Libsyn: bossgirl
- RESOURCE: Need a Podcast Editor? Hire mine & tell him I referred you…The Podcast Man
- WORK WITH ME: Back Pocket VIP Coaching
- YOUTUBE CHANNEL: Subscribe >> The House of Sugar Creek
- MY BOOK: Snag a copy! Pillars & Purpose: How to Build a Business That Works for You
- RESOURCE: Contract Templates for your Business
- YOUTUBE CHANNEL: Subscribe to the BGC YouTube Channel and listen to my episodes via YouTube!
- MY 90-DAY UNDATED PLANNER: Buy it here!
- RESOURCE: Receive 20% off your first month or your first year with Dubsado
- RESOURCE: Receive 50% off your first full year with FloDesk (+ a 14-day free trial)
- LEAVE A MESSAGE: Click Here
- SEARCH BAR CONFESSIONS: Starts at 10:20
- BUSINESS NUGGET: Starts at 12:55
- RESOURCE: Try Manychat for 2 weeks for free
- RESOURCE: Check out Hilma products – $10 off for ya!
- RESOURCE: The Clarity Catch-Up Mini Workbook (FREEBIE)
- RESOURCE: The Clarity Code (reflection deck)
- RESOURCE: The Clarity Shot
EPISODE 559 – HOW TO BUILD YOUR OWN GPT WITH CHATGPT EPISODE 550 – WHEN EGO RUNS THE BUSINESS (A PIZZA STORY) EPISODE 510 – BUSINESS STRATEGIES FOR GROWTH EPISODE 450 – DIGITAL MARKETING TIPS EPISODE 410 – THE DARK SIDE OF ENTREPRENEURSHIP & IMPOSTER SYNDROME EPISODE 360 – WHY YOUR MINDSET MATTERS EPISODE 310 – GET BACK TO SIMPLE EPISODE 210 – WHY YOU MUST INVEST IN YOUR BIZ EPISODE 160 – MY FAVORITE PODCASTS
FIND TAYLOR ONLINE...Blog – The House of Sugar Creek Instagram – @taylorlbradford Facebook – bossgirlcreative Pinterest – thehouseofsugarcreek TikTok – @taylorlbradford YouTube – The House of Sugar Creek YouTube – Boss Girl Creative