My Little Pony is a toy line that initially had success in the ’80s (including TV and film appearances) but then stumbled until the 21st century. Its fourth iteration debuted in 2010, with a hit TV show My Little Pony: Friendship is Magic and more world building and continuity than before.

IDW has the license to make My Little Pony comics, and Ted Anderson is one of the writers on the book. Tim recently talked with him in Minneapolis about his approach to writing for kids, how he gets from a story concept to an actual story, the stumbling blocks in writing for a multimedia franchise, and more.