Why you should listen

1. Discover how to choose the right niche for your services business while launching a successful product.
2. Learn how to identify and solve the right customer problems that can lead to product success.
3. Understand the infrastructure and investment needed to launch a product alongside your service offerings effectively.

Are you running a services business and considering launching a product but don’t know where to start? In this episode, I talk to Sandeep Banga from Acutedge about the journey of managing a niche services business while successfully launching a product. Sandeep shares his insights on selecting the right niche, understanding customer needs, and the infrastructure required for product development. If you want to balance service and product offerings, this episode is packed with valuable takeaways!

About Sandeep Banga

Sandeep Banga is the founder and CEO of Acutedge, a Salesforce partner specializing in implementations for nonprofit and healthcare organizations. With a background in architecture and an MBA, Sandeep brings a unique problem-solving perspective to the tech industry.

Since 2007, Sandeep has led over 500 Salesforce projects, focusing on empowering organizations to better serve their communities. His passion for solving complex challenges with technology recently led Acutedge to launch Scribble, an AI assistant for home health clinicians that automates tedious paperwork.

Combining technical expertise with a deep understanding of sector-specific needs, Sandeep continues to drive innovation in how organizations leverage technology to maximize their impact. Beyond the office, he's an avid motorcyclist, embracing adventure and new experiences in his personal life and his approach to business challenges.

Resources and Links

• Acutedge.com
• Goscribble.ai
• Sandeep's LinkedIn profile
• Podcast: Masters of Scale
• Previous episode: 561 - Stop Getting Ghosted: Master Account-Based Marketing for High-Value Deals with Wouter Dieleman
• Check out more episodes of The Paul Higgins Show
• Paul Higgins Mentoring YouTube channel
• Tech Consultant’s Roadmap
• Join our newsletter
• Join the Tech Collective
• Suggested resources