On today's episode, I talk about how the Libertarian Party will find success when they adopt the approach of knowing their market and meeting them where they're at on the issues they care about.

Libertarians need to know that there are many people who have never been exposed to libertarianism before, so we need to meet them where they're at on the issues that matter most to them. This is so we can show them how libertarian principles of individual liberty and voluntary association work for them.

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