#57 Ben G the OG G Better Than Kenny G On Why Now Is The Time To CoGo!

Meet Ben Gleisner, CEO of CoGo — the ultimate triple threat: economist, environmentalist, and social entrepreneur! This dude has been on a mission to safeguard the environment ever since he graduated with a master's degree in climate change economics in 2006. And he's not just all talk. Coz Ben started a number of businesses and charities that are actually making a real difference.

For six solid years, Ben has put his expertise as a senior economist at the New Zealand Treasury, leading teams that worked on climate change policy and wellbeing metrics. But that's not where his story ends, my friend.

In 2011, Ben launched the CoGo platform in New Zealand under the brand 'Conscious Consumers'. He then jetted off to the UK with his wife and two kids in 2018. Why? To launch CoGo on a global scale, of course!

CoGo now has partnerships and seamless integrations with a whopping 40 banks worldwide. And we're talking big names like NatWest (UK), ING (Netherlands), and Commbank (AUS). Together, they're empowering people everywhere to measure and reduce their carbon footprint. With a user base of 16 million and counting, CoGo is making sustainable living accessible to everyone.

But here's the kicker: Ben's not your average do-gooder. He's all about combining data and behavioral science to create a systemic positive impact. This guy really knows how to shake things up and make a real change. Watch out, world! Ben's here to save the planet, one carbon footprint at a time.

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