In this episode, Tim sits down with Inge from EMAPTA to reflect on their B Corp journey and what it has meant for their business. The conversation touches on the excitement of achieving certification, the practical benefits that have come with it, and the deeper cultural shifts that happen when a company chooses to embed purpose into everything they do.

Together they explore how B Corp is more than just a badge. For EMAPTA, it has been about creating real impact, strengthening trust, and enjoying the energy and momentum that comes from being part of a wider community of like-minded businesses.

In this episode, Tim sits down with Frances Blundell, the Head of Sustainability at KMD Brands, the group behind iconic brands like Kathmandu, Rip Curl, and Oboz.

This powerful conversation is a fascinating look into the world of corporate sustainability, detailing the challenges and triumphs of bringing a B Corp mindset to a multinational business. If you've ever wondered how a global brand can embrace sustainability, this episode is a compelling case study.

In this episode, we are joined by the founder of Cheekbone Beauty, Jenn Harper, for an inspiring conversation about purpose-driven business.

Jenn shares her journey of building a company that is not only a leader in the cosmetics industry but also a powerful force for social and environmental change. We discuss the significance of Cheekbone Beauty's B Corp certification and how doing good can be a core part of a successful business strategy.

This episode is a must-listen for anyone who wants to learn how to make a positive impact through their work. Join us to hear Jenn’s powerful story and be inspired to find a greater purpose in your own business.

In this episode, we are joined by Sharesies co-founder Brooke Roberts for a powerful and inspiring conversation about business as a force for good.

We discuss how a well-known company like Sharesies can help raise awareness for the B Corp movement, proving that you can build a successful business while prioritising social and environmental responsibility.

If you've ever been curious about how to make your business more impactful, this episode is a must-listen. 

Tune in to hear how one of New Zealand's most influential companies is using its platform to create a better future for everyone.

In this episode, I sit down with Sirena Chi to chat about our shared experiences as B Corp entrepreneurs, the challenges of building a values-driven business, and the importance of authenticity in sustainability.

Episode Highlights:

• How We First Connected – Sirena and I first crossed paths a few years ago, likely through LinkedIn, as fellow B Corp advocates. We share similar journeys of leaving corporate jobs to build purpose-driven businesses, navigating the challenges of finding community and making an impact.

• Keeping It Real in Sustainability – We dive into the importance of authenticity and transparency, sharing both the wins and the struggles rather than painting an overly polished picture. Greenwashing is a real risk, and we discuss why it’s so important to bring people along for the journey, not just the highlight reel.

• The Messy Reality of Doing Good – Doing good isn’t always as simple as it sounds. Sirena and I get into the trade-offs, unintended consequences, and constant learning that come with trying to build a better business. It’s not about perfection—it’s about progress.

• The Power of the B Corp Community – One of the biggest drivers for both of us has been the sense of connection and purpose that comes from being part of the B Corp movement. Having a network of like-minded people fuels the work we do, even when the bigger picture can feel daunting.

• What’s Next for Sirena – Sirena shares her vision for growing her agency, bringing in more purpose-driven creatives, and navigating the upcoming B Corp assessment changes.

• Wrapping Up – We close the conversation by reflecting on the work we’re doing, the impact we hope to create, and why it’s so important to keep pushing forward—even when the results aren’t always immediately visible.

This episode is for anyone on the B Corp journey, purpose-driven entrepreneurs, or those looking to build a business with real impact.

In this episode, we sit down with the mighty Helen Shorthouse, founder of Shorthouse Consulting and a newly certified B Corp based in Ōtautahi Christchurch.

Episode Highlights:

• From Economic Development to B Corp Advocacy – Helen shares her background in economic development, her time at ChristchurchNZ (formerly CDC), and her long-standing commitment to helping small businesses grow and tell their stories effectively.

• Bridging Strategy, Marketing & Sales – We dive into her shift into marketing consulting, the importance of sales and marketing alignment, and why both disciplines are more science than art.

• Lessons from the Agri Sector – Helen reflects on her first job in New Zealand at Ravensdown, where she learned a game-changing lesson: you actually have to ask for the business.

• From Kent to New Zealand – Originally from Kent (the “sh*t hole part,” as she says), Helen shares her journey to New Zealand, how she fell in love with the country, and why she believes NZ is a perfect testing ground for new ideas.

• Discovering Business as a Force for Good – Helen’s epiphany moment came when she connected with B1G1, introducing her to the idea of business as a force for good. Despite a business setback after the Christchurch earthquakes, this idea stuck with her.

• The B Corp Certification Process – Helen opens up about the rigor of the B Corp process, the imposter syndrome she felt upon certification, and why perfection isn’t the goal—progress is.

• Balancing Purpose & Profit – We wrap up by discussing the modern business landscape, why B Corp is a statement of intent, and how Helen is using it as a platform to give back and make an impact.

This episode is for entrepreneurs, marketers, and anyone curious about aligning business with impact.

In this episode, we sit down with Chris Bolman, founder of Brightest, to explore how technology can simplify, scale, and strengthen impact measurement for B Corps and beyond.

• The Brightest Origin Story – Chris shares how Brightest came to life, built from a practitioner’s mindset to create a user-friendly, functional tool for impact tracking and B Corp reporting.

• Making Impact Measurable – Why many businesses struggle with impact data and how Brightest helps them track, analyze, and improve their sustainability performance.

• Building for Real Use, Not Trends – Chris discusses the pitfalls of trendy software and how Brightest avoids them by focusing on real user needs—making it easier for B Corps to manage their ongoing certification and ESG reporting.

• Lessons from 20 Years in the Game – From startups to scaling businesses, Chris reflects on the highs, lows, and key moments that shaped his journey.

• The Future of Impact Tech – Where technology is headed in the B Corp and sustainability space, and how companies can better align their operations with their purpose.

This episode is packed with insights on impact measurement, purpose-driven business, and building tech that truly works—one for B Corps and changemakers alike!

In this episode, we sit down with Anita Spiller from True Earth, a Canadian B Corp on a mission to eliminate plastic waste and rethink everyday essentials.

• The Birth of True Earth – Anita shares the story behind True Earth’s eco-strip laundry detergent, designed to reduce plastic, water, and weight in household products. What started as a small launch quickly exploded, with the perfect timing of COVID driving demand for sustainable alternatives.

• Impact at Scale – True Earth set out to donate 1 million loads of laundry detergent to those in need. They’ve now donated over 50 million loads—a testament to their deeply embedded purpose.

• Progress vs. Perfection – We discuss the challenges of making the right (but harder) decisions as a business that wants to do good, and how True Earth has built impact into everything they do.

• Anita’s Unique Journey – From a background in social services and ministry to sales and PR, Anita opens up about her path from corporate life to purpose-driven work, and how her upbringing shaped her passion for social justice and sustainability.

• The Bigger Picture – We talk about values, spirituality, and community, and why a lack of connection to these things is holding people back from creating positive change.

• The B Corp Effect – True Earth has embraced the B Corp philosophy, not just in certification but in the way they operate. Anita also shares how the company has built strong connections with other B Corps across North America.

This episode is a must-listen for anyone passionate about sustainability, business for good, and rethinking the way we consume.

In this episode, we chat with Helen Paul-Smith, co-founder of ŌKU New Zealand, about the company's path to B Corp certification and how they balance business with their deep commitment to rongoā Māori, sustainability, and ethical sourcing.

Episode Highlights:

• ŌKU’s Story & Mission – Helen shares how she and her husband, Scott Smith, founded ŌKU to honor the healing power of Aotearoa’s native plants, blending traditional Māori knowledge with modern wellness.

• Why B Corp? – She dives into why ŌKU pursued B Corp certification, what the process was like, and the key changes they made to meet the rigorous social and environmental standards.

• Challenges & Lessons Learned – Helen reflects on the challenges of becoming a B Corp, including supply chain transparency, measuring impact, and ensuring ethical business practices.

• Kaitiakitanga & Sustainability – She explains ŌKU’s commitment to regenerative practices, sourcing native botanicals responsibly, and how their values align with the B Corp movement.

• The Future of ŌKU as a B Corp – Helen shares what’s next for ŌKU, from expanding their impact-driven initiatives to inspiring other businesses to adopt ethical and sustainable practices.

This episode is a must-listen for business owners, sustainability advocates, and anyone curious about B Corp certification and what it truly means to run a values-driven company.

🎉 100 EPISODES! Top Lessons & Favourite Guests from 5 Years of The B Better Podcast 🎉Welcome to a very special episode of the B Better Podcast — the 100th!Since January 2020, I've been diving deep into what it means to build a better business—one that balances purpose and profit. In this milestone episode, I reflect on my biggest lessons from 100 episodes and share highlights from 5 of my all-time favourite guests.👉 Whether you’re a business owner, leader, or impact-curious human, this episode is packed with honest insights, practical takeaways, and behind-the-scenes stories from five years of podcasting with purpose.🎧 In This Episode: • My top reflections from 100 conversations with B Corps and purpose-driven leaders • Why doing good isn’t easy—or black and white • The risks of unintended consequences (yes, even with the best intentions) • The trap of judgement vs. influence—and why inclusion beats exclusion • Why business for good should be the best party on the street • A look back at my Top 5 Favourite Guests: 1. Perry Drysdale – Untouched World 2. Jennifer Boggiss – Heilala Vanilla 3. Ian Harvey – Collective Intelligence 4. Jay Coen Gilbert – Co-founder of B Lab 5. Jenn Harper – Cheekbone Beauty🙌 THANK YOU to all the incredible guests and listeners who’ve supported this journey. If the B Better Podcast has helped you in any way, I’d love to hear from you in the comments.📩 Want help growing your business for good or getting B Corp Certified? I might know a guy 😉📌 Don’t forget to LIKE, SUBSCRIBE & SHARE if you’re ready to B Better.#BBetterPodcast #Episode100 #PurposeDrivenBusiness #BCorp #ImpactBusiness #JennHarper #JayCoenGilbert #HeilalaVanilla #UntouchedWorld #BusinessForGood