In this episode, we chat with Helen Paul-Smith, co-founder of ŌKU New Zealand, about the company's path to B Corp certification and how they balance business with their deep commitment to rongoā Māori, sustainability, and ethical sourcing.

Episode Highlights:

• ŌKU’s Story & Mission – Helen shares how she and her husband, Scott Smith, founded ŌKU to honor the healing power of Aotearoa’s native plants, blending traditional Māori knowledge with modern wellness.

• Why B Corp? – She dives into why ŌKU pursued B Corp certification, what the process was like, and the key changes they made to meet the rigorous social and environmental standards.

• Challenges & Lessons Learned – Helen reflects on the challenges of becoming a B Corp, including supply chain transparency, measuring impact, and ensuring ethical business practices.

• Kaitiakitanga & Sustainability – She explains ŌKU’s commitment to regenerative practices, sourcing native botanicals responsibly, and how their values align with the B Corp movement.

• The Future of ŌKU as a B Corp – Helen shares what’s next for ŌKU, from expanding their impact-driven initiatives to inspiring other businesses to adopt ethical and sustainable practices.

This episode is a must-listen for business owners, sustainability advocates, and anyone curious about B Corp certification and what it truly means to run a values-driven company.