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The B Better Podcast
By Tim Jones - That B Corp BlokeBusiness
The B Better Podcast episodes
- #89 Helen Townsend - putting the Sustained Fun back into the toy industry
Helen Townsend - putting the Sustained Fun back into the toy industry
In this episode, Helen, founder of EcoSplat, shares her inspiring journey into sustainable innovation. Originally launching the Rubbish Whisperer after witnessing the plastic pollution crisis in Nepal, Helen introduced reusable produce bags and paper straws to New Zealand, sparking the beginnings of a purposeful business. EcoSplat, known for its reusable water balloons, came to life as an eco-friendly alternative to plastic balloons, reducing waste by 1,200 pieces with each use.
Helen talks candidly about the transformation to Sustain Fun, a name change driven by a desire to reflect the brand’s core values. She also shares the challenges of navigating B Corp certification, maintaining a low-carbon footprint, and balancing purpose with profit in an industry that produces 1% of the world’s plastic. Helen’s insights on sustainable toys, the importance of awareness around climate change for kids, and her work through World Sustainable Toy Day are key takeaways for anyone interested in making a difference through business.
Tune in for an honest discussion about impactful, sustainable entrepreneurship in the world of toys and beyond.
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
1 hr 17 min - #88 Fiddler on the Shoe
Summary Notes:
In this episode we connect with Gillian from Orba shoes one of the world's most sustainable and ethical shoe brands we talk about her early upbringing in Nova Scotia and how she initially pursued a career in the arts but how she ultimately ended up with an amazing crossroads opportunity to become part of the founding team at Orba we also cover off how they've managed to challenge the shoe industry I guess to build a better product all focused on maximizing social and environmental impact we dig into how they balance doing good whilst also trying to create start up business and finish off talking about the future sustainability standards that the B Corp movement is heading towards
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
1 hr 13 min - #87 The future looks Brightly with Mike Carroll
Brightly is a purpose-driven IT services company. It works with
non-profits and commercial clients that prioritise positive social and environmental impact. Brightly helps these organisations with technology strategy, governance, security and projects.In this episode, Tim chats with CEO and Founder of Brightly, Mike Carroll, about tech and business for good. Specifically, they discuss the top IT tips for organisations trying to make some impact as well as the rise, use and likely potential of AI.
Listen in to hear about Mike's journey to starting the company; Brightly's journey to B Corp certification; the benefits of B Corp certification they've already noticed, and what Mike sees as the future for purpose-driven business.
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
1 hr 1 min - #87 Kate Grant: The Spin Doctor for Good
NSPR Ltd is a PR, communications and talent management agency based in Auckland, New Zealand that helps clients amplify their impact through storytelling.
In this episode, Tim sits down with NSPR Managing Director Kate Grant to talk about the important role of PR and Communications in your ability to tell the story of impact and good that you have in your business.
Tune in to get some hot tips on how to effectively make use of PR and Communications, the ROI of PR and Comms, the use of AI in Communications, how to combat the rise of greenwashing, their journey to B Corp certification and much much more!
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
1 hr 10 min - #86 Lucy Butler and her unconscious connection to meaning and purpose
In this episode, we talk to Lucy Butler of HealthPost, the second in a line of strong South Island women dedicated to providing healthier outcomes for people. We explore the origins of HealthPost, founded by Lucy's mom in the 1980s, driven by her desire to address her own health issues. We discuss the company's growth into a well-recognised online natural health retailer.
Lucy shares how family values and her upbringing have played a significant role in the success of running the business, as well as the challenges of managing a family business at scale. We also dive into the importance of transparency in their product range, how they articulate their purpose in everything they do, and their commitment to researching the impact of their products.
We explore how HealthPost balances the demands of consumers and suppliers, and their efforts to educate both to drive positive change. Lucy also talks about the challenges of competing against large overseas retailers, attracting and retaining customers, and the unconscious connection to meaning and purpose in the business. We discuss how being purpose-driven has helped them attract and retain incredible talent in a small rural New Zealand location.
If you're looking for healthy choices to feel good daily, HealthPost have you covered. Just for our Be Better listeners, they're giving 10% off sitewide with the code BETTER until 30th September. One use per customer. You can shop now by heading to healthpost.co.nz
1 hr 6 min - #85 Organic wine adventures with Deep Down Wines
In 2019, Peter and Clive launched Deep Down Wines, a boutique producer of organic wines. They'd met a year earlier and discovered a shared passion for organic and sustainable wine production as well as transparency. Through Deep Down Wines, they aim to push boundaries in wine-making and showcase diversity in Marlborough wines.
In this episode of the B Better podcast, Tim chats to Peter and Clive about their desire to stretch the ideas of what wine from the Marlborough region of New Zealand looks like, the importance of transparency in the world of food and beverage and particularly the wine industry, their discovery of B Corp, their journey to B Corp certification and what they hoped to get out of being a B Corp in the future.Listen in as Peter and Clive discuss:
- Why they believe there needs to be an evolution in farming towards organic as well as removal of all the additives.
- How the Marlborough wine region now has too much monoculture and commercial farming, which means too much glyphosate and other herbicides and pesticides.
- Why Marlborough's obsession with sauvignon blanc could backfire on the region.
- How being organic was non-negotiable for their winery.
- The public misconception that all wine is organic.
- The problematic lack of transparency in the industry that means few people realise many wines have up to 25 additives.
And more! Check it out! Be entertained, educated, outraged, and inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
1 hr 5 min - #84 Say hello to reusable period products with Robyn McLean of Hello Period
Hello Period makes sustainable period products like menstrual cups, discs, and underwear. The goal is to reduce waste by offering alternatives to single-use period products like pads and tampons.
Cofounder and former journalist Robyn McLean describes how menstrual cups changed her life and lead to launching her company in 2017 with business partner and best friend since the age of 11, Mary Bond. As a nurse, it was Mary who designed their first menstrual cup.
Listen in to hear Robyn reveal...
- Why she expanded from just menstrual cups into the full range of reusable period products
- What differing cervix sizes have to do with it
- One menstrual cup replaces about 2000 single-use period products
- Why her vision is that one day soon, the only tampons will be in museums to show how people managed their periods in the olden days
- The ins and outs of toxic shock syndrome
- Why there's been no real innovation in traditional period products for decades
- How her aim is to divert one billion single-use products by 2030
- How they became a B Corp in 2021 and found the process helpful for formalizing their social and environmental commitments.
- How balancing profitability and purpose was a learning curve - you can't help others without being a viable business yourself first.
Check it out! Learn something, be entertained, and get inspired._______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
1 hr 6 min - #83 B Corp meets business analysis with Jamie Bell of Redvespa
They've got nothing to do cute little motorcycles, Redvespa is a business analyst consultancy in Aotearoa New Zealand that's been going strong since 2003.
We sat down with Head of Experience Jamie Bell who tells us that being a business for good was one of the foundational pillars of Redvespa from the get-go then B Corp came along so they started the journey in 2016 and got Certified in 2018.
Listen in as Jamie talks about how:
- The purpose of Redvespa is to unleash the potential of people, business and the community
- Redvespa analysts solve problems that businesses can't solve on their own
- Why Redvespa see the journey of B Corp as being more important than the destination
- How the B Corp community is the greatest strength of the movement
- Why he shops B Corp and palm-oil free...
... and more. Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
1 hr 22 min - #82 The amazing story of Heilala Vanilla with cofounder Jennifer Boggiss
There's nothing vanilla about vanilla! So says cofounder and CEO of Helaila Vanilla Jennifer Boggiss. And she would know. Since 2002, Jennifer has lived and breathed vanilla paste, vanilla beans, vanilla sugar, vanilla extract, vanilla powder, seasonal flavoured vanilla, alcohol-free vanilla...
She is the vanilla queen, which is why we are delighted to have Jennifer as our guest on this episode of the B Better podcast.
Listen in to hear Jennifer talk about:
- Why alcohol-free vanilla is a really big thing
- How UK chef Jamie Oliver is one of their fans
- How their alcohol-free paste just won the New Zealand Food Awards Supreme award and the Business Innovation Award
- What the daughter of a Tongan chief and a cyclone's got to do with it all
- Why it's called the Love Bean
- How vanilla was originally used for royalty, alongside cacao, after being discovered in Mexico in the 1800s
- Her goal to be the first carbon positive vanilla company in the world
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
1 hr 11 min - #81 Liz Southey - The Salve Health Ltd
There's reminiscing of 1990's Cardiff uni parties in this episode of B Better podcast. The legendary Liz Southey is an old pal of Tim's from their days at Cardiff University but she's also cofounder of The Salve Health, a global medical affairs consultancy designed to create positive impact in healthcare through purposeful communications.
As well as talking medical comms and B Corp, Tim and Liz chat about parenting, the days of only four TV channels, whether AI thinks its God or not, the power of purpose, and more.
Listen in to hear Liz talk about:
- Getting her start in pharmacology at Cardiff University
- How she ended up starting her own medical communications company with a friend
- What she thinks of the Netflix documentary Painkiller
- How she got B Corp certified despite working with a 'controversial industry'
- How The Salve was born from was wondering how to work with both not-for-profits and Big Pharma clients
- Why she feels lucky to have had the B Impact Assessment as a framework for setting up her new business
- Why B Corp is so great for new start-ups
- Her supply chain lightbulb moment... and so much more...
Check it out! And get inspired.
_______________________________
Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
1 hr 13 min
About The B Better Podcast
From the publisher's feed
Helping You Go B Corp & Beyond.
Tim Jones is That B Corp Bloke and global expert on all things B Corp and business for good.
In this podcast, he connects with other Certified B Corps, aspiring B Corps and other aligned individuals to help you understand the what, why and how of B Corp Certification.
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