This week's episode is a slight departure from our usual focus on grocery retail. Shekar and Gary have the opportunity to speak with Rupal Patel, CEO of VocaliD, custom synthetic voice designers, and the makers of PARROT STUDiO, a no-code audible content creation platform. Rupal explains how synthetic voice is created using AI, the various uses for synthetic voice, and some of the ethical issues around it. Best of all, she gives us a live demo of the PARROT STUDiO platform inspiring Gary and Shekar to brainstorm all kinds of uses for it within the grocery sector. Visit https://vocalid.ai/parrot-studio/ for more information about the platform or to sign up for a free trial.