Hey OBMs! Get ready for an episode that'll realllly make you rethink your strategy on getting your business noticed online.

Our host Ashley Connell, founder of Prowess Project, sits down with Iris Goldfeder, CEO fo Gas Stove Creative, a true wizard in the world of SEO and digital marketing.

In this episode, we'll dive into the heart of search engine optimization. Whether you're running a cozy local shop or aiming for national recognition, Iris breaks down why SEO is integral to your success. She doesn't just throw around fancy terms - she gives you real, actionable steps to make your website get the search results you want.

01:36 Meet the Guest: Iris Goldfeder 03:52 Understanding SEO Basics 12:15 Importance of Google Business Profile 15:59 AI and SEO: Enhancements, Not Replacements 19:20 Achieving First Page Rankings 20:11 Understanding Organic and Paid Search Results 21:21 Effective Naming Conventions for SEO 24:10 The Role of Videos and Images in SEO 28:26 Maintaining Consistency in SEO Efforts 30:15 Local vs. National SEO Strategies 34:18 Final Thoughts and Expert Advice Links GasStoveCreative - https://gasstovecreative.com/ The Cookbook Podcast - https://gasstovecreative.com/the-cookbook-podcast/

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