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57 - Rooted in Alignment & Purpose: Curl Salon Stories from Founders Summit
Rooted in Curls and Building Something That Lasts
Joanne brings together a powerful group of curl specialists whose journeys reflect resilience, purpose, and creating spaces where people feel seen. Gerri Curtis, founder of Planet Curls, shares how a vision for natural hair became a family legacy, with three of her children working alongside her in a curl-only salon built on artistry and mentorship. Annette Norwood opens up about her early fear of curly hair, and the moment she chose to face it, transforming her career into one centered on healing hair trauma and helping clients reconnect with identity.
From Survival Mode to Soul-Aligned Work
Sandra Moreno shares what it took to build her salon from nothing—working multiple jobs, raising three kids, and stepping into ownership just to make it work. What began in survival became intentional, growing into a team and a philosophy rooted in simplicity, sustainability, and meeting clients where they are. Erin Schmucker brings a different layer, blending curl expertise with deep intuition, sharing how trusting her inner voice, and even practicing muscle testing, has shaped her work behind the chair and how she moves through life.
Trusting the Inner Voice and Creating Safe Spaces
Across each story, a common thread emerges: this work goes far beyond hair. Whether helping clients feel at home in their natural texture, supporting families navigating curl care, or guiding people back to themselves through trust and intuition, these conversations reveal a deeper shift in beauty. It’s not just about outer transformation; it’s about creating spaces where people feel safe, understood, and empowered to be exactly who they are.
Guest Links:
Make an appointment with Gerri at Planet Curls, Houston, TX
Follow Planet Curls on Instagram
Make an appointment with Annette at Posh Curls, Barrington, IL
Follow Posh Curls on Instagram
Make an appointment with DBS Salon, Silicon Valley, CA
Follow DBS Salon on Instagram
Make an appointment with Erin Schmucker, Kitchener, Ontario, Canada
Follow Eric Schmucker on Instagram
Let’s chat! [email protected]
Join the Innersense™ Community
https://innersensebeauty.com/pages/newsletter-sign-up
Let’s Stay Connected
https://www.instagram.com/joannestarkman
https://www.instagram.com/innersenseorganicbeauty/
https://www.instagram.com/innersensepro/
https://www.facebook.com/InnersenseOrganic/
https://www.youtube.com/c/InnersenseOrganicBeauty
Clean hair care & body products
Use code JOANNE15 to save 15% on first purchases at https://innersensebeauty.com/
Want to elevate your salon? (New Pro Clean Color Line)
https://innersensebeauty.com/pages/salons
https://innersensebeauty.com/pages/education
View all episodes
By Innersense Organic BeautyRooted in Curls and Building Something That Lasts
Joanne brings together a powerful group of curl specialists whose journeys reflect resilience, purpose, and creating spaces where people feel seen. Gerri Curtis, founder of Planet Curls, shares how a vision for natural hair became a family legacy, with three of her children working alongside her in a curl-only salon built on artistry and mentorship. Annette Norwood opens up about her early fear of curly hair, and the moment she chose to face it, transforming her career into one centered on healing hair trauma and helping clients reconnect with identity.
From Survival Mode to Soul-Aligned Work
Sandra Moreno shares what it took to build her salon from nothing—working multiple jobs, raising three kids, and stepping into ownership just to make it work. What began in survival became intentional, growing into a team and a philosophy rooted in simplicity, sustainability, and meeting clients where they are. Erin Schmucker brings a different layer, blending curl expertise with deep intuition, sharing how trusting her inner voice, and even practicing muscle testing, has shaped her work behind the chair and how she moves through life.
Trusting the Inner Voice and Creating Safe Spaces
Across each story, a common thread emerges: this work goes far beyond hair. Whether helping clients feel at home in their natural texture, supporting families navigating curl care, or guiding people back to themselves through trust and intuition, these conversations reveal a deeper shift in beauty. It’s not just about outer transformation; it’s about creating spaces where people feel safe, understood, and empowered to be exactly who they are.
Guest Links:
Make an appointment with Gerri at Planet Curls, Houston, TX
Follow Planet Curls on Instagram
Make an appointment with Annette at Posh Curls, Barrington, IL
Follow Posh Curls on Instagram
Make an appointment with DBS Salon, Silicon Valley, CA
Follow DBS Salon on Instagram
Make an appointment with Erin Schmucker, Kitchener, Ontario, Canada
Follow Eric Schmucker on Instagram
Let’s chat! [email protected]
Join the Innersense™ Community
https://innersensebeauty.com/pages/newsletter-sign-up
Let’s Stay Connected
https://www.instagram.com/joannestarkman
https://www.instagram.com/innersenseorganicbeauty/
https://www.instagram.com/innersensepro/
https://www.facebook.com/InnersenseOrganic/
https://www.youtube.com/c/InnersenseOrganicBeauty
Clean hair care & body products
Use code JOANNE15 to save 15% on first purchases at https://innersensebeauty.com/
Want to elevate your salon? (New Pro Clean Color Line)
https://innersensebeauty.com/pages/salons
https://innersensebeauty.com/pages/education